A Matter of Brand
Matt TrappeA bi-weekly newsletter with a critical look at the why behind the marketing, trends and storytelling driving the running industry.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 53 | Subscribers | Read | amatterofbrand.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Pop-Up Pendulum is Swinging
Like many boring expos where insurance or roofing companies desperately offload shitty branded pens, keychains and mousepads, the traditional race expo died a long time ago. Out of the ashes, the independent brand pop-up felt like a fun ref...
Nike Lost in Boston, But Not For The Reason You Assume.
You may have loved it or hated it but it won the weekend. Where are the clapbacks at?
New YouTube Strategies for Athletes and Brands
YouTube is the most streamed video app in the world. Despite that accolade I think it’s still underutilized by brands and athletes in our sport. Collectively we are constantly experimenting with the ways it can be most effective.
A Look at Product Launch Storytelling
I was going to send this Friday but with so many people in LA for the marathon and Las Palmas for Transgrancanaria I decided to wait. I hope the event and travel hangover isn’t hitting you all too hard.
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Authors
The writers behind this newsletter.
Writing on brand storytelling in running, leveraging 20 years of creative and marketing experience with 300+ projects for 100+ clients. Available for partnerships, consulting and advising.
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