A bi-weekly newsletter with a critical look at the why behind the marketing, trends and storytelling driving the running industry.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 64 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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amatterofbrand.substack.comLatest Issues
MoB Mini-Camp Chamonix - Day 1
A quick note before I jump in - I found out that a podcast that attended the MoB Brand House at TrailCon was able to land not one but TWO PARTNERSHIPS as a result of connections made at the house. They described these partnerships at “funda...
UTMB 2026. Turning the Mirror on Ourselves.
First off, I want to work with brands like yours in 2027 and now is the time to make that happen. Planning and budgeting are happening as we speak and I can contribute to your success in 2027 and beyond. From simply a voice in the strategy...
A UTMB Turning Point? And My Prep for Events Upon Events.
Aiguille du Midi from Chamonix
I’m writing this from 33k’ en route to Geneva via Newark. I’m starting the trip tired - a rookie move but such is life this summer. A second Pawnee Buchanan loop in as many weeks has me trying unsuccessfully...
Stop Asking Why
I started a new book last week. I discovered it through a podcast. The hook had me immediately:
The human brain thinks in story.
Angus Fletcher developed narrative-based leadership and decision making training for the U.S. Army Special Op...
A Mindset of Possibility Over Probability.
I was at Hardrock this past weekend. As we know, the course is massive. Its world-wide appeal is huge. It’s very intimidating. The altitude is literally dizzying. When you’re there, however, it’s somehow not as intimidating as you’d be led...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Writing on brand storytelling in running, leveraging 20 years of creative and marketing experience with 300+ projects for 100+ clients. Available for partnerships, consulting and advising.
A runner figuring it out in real time. Writing about LA’s running scene, the people in it, and the brands around it. Curious about identity, community, and why some things feel real and others don’t.
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