A Matter of Brand
Matt Trappe, Deanna QuadrelA bi-weekly newsletter with a critical look at the why behind the marketing, trends and storytelling driving the running industry.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 56 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||
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amatterofbrand.substack.comLatest Issues
On the Ground at Cocodona: The Future Is Female and It's Coming Fast
Could the gender parity of 200s make them more exciting than 100s? And how a storytelling strategy is a big part of Cocodona's ascendance.
I picked the perfect year to go see what it’s all about. Just six years old, yet, it has quickly bec...
On the Ground at Cocodona: The Future is Female and It's Coming Fast.
Could the gender parity of 200s make them bigger than 100s? And how a storytelling strategy is a big part of Cocodona's ascendance.
I picked the perfect year to go see what it’s all about. Just six years old, yet, it has quickly become one...
There's a New Voice at MoB and She Has Questions!
Hi everyone, it’s Matt. I’m really excited to introduce you to a new recurring MoB series from someone with a different voice and a different perspective. It’s an angle I am simply unable to provide but a view that brings more value to MoB....
The Pop-Up Pendulum is Swinging
Like many boring expos where insurance or roofing companies desperately offload shitty branded pens, keychains and mousepads, the traditional race expo died a long time ago. Out of the ashes, the independent brand pop-up felt like a fun ref...
Nike Lost in Boston, But Not For The Reason You Assume.
You may have loved it or hated it but it won the weekend. Where are the clapbacks at?
I don’t need to rehash much, the whole world saw it. Nike’s window cling sign read “Runners Welcome. Walkers Tolerated.” This was at their new store on N...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Writing on brand storytelling in running, leveraging 20 years of creative and marketing experience with 300+ projects for 100+ clients. Available for partnerships, consulting and advising.
A runner figuring it out in real time. Writing about LA’s running scene, the people in it, and the brands around it. Curious about identity, community, and why some things feel real and others don’t.
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