A weekly newsletter on the storytelling and marketing building brands within the running industry.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 68 | Founded | 2 years ago | Last Issue | 19 days ago |
| Active | |||||
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amatterofbrand.substack.comLatest Issues
Pretending Doesn’t Work.
Stop pretending. Just stop. At the core it separates the brands we love from the brands we hate and, ultimately, the brands that succeed from the brands that fail.
When you’re desperate for growth you stop being yourself and you start faki...
Culture and Running are Changing. Reading the Tea Leaves. No Confetti!
We’re back from summer and coming in hot with new brand storytelling prompts. If you’re a creative person then you’re always paying attention, remembering and filtering back information. This article hits on something my intuitive antennae...
MoB Mini-Camp Chamonix // Day 3
Day 3 - Aguillette des Houches to Brevent Loop
15.04 miles
6,143 feet of elevation gain
Thanks for staying with me this long! It’s my third and final run from this mini-camp in Chamonix and I feel great. I used the KT tape on my...
MoB Mini-Camp Chamonix // Day 2
I had hoped to publish this sooner but not long after returning from London I jumped on a plane for a trail running trip with Patagonia (more on that next week). As I got home I promptly came down with a cold that is still clearing my syste...
MoB Mini-Camp Chamonix - Day 1
A quick note before I jump in - I found out that a podcast that attended the MoB Brand House at TrailCon was able to land not one but TWO PARTNERSHIPS as a result of connections made at the house. They described these partnerships at “funda...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Narrative Director. Writing on brand storytelling in running, leveraging 20 years of creative and marketing experience with 300+ projects for 100+ clients. Available for partnerships, consulting and advising.
A runner figuring it out in real time. Writing about LA’s running scene, the people in it, and the brands around it. Curious about identity, community, and why some things feel real and others don’t.
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