A Matter of Brand
Matt TrappeA bi-weekly newsletter with a critical look at the why behind the marketing, trends and storytelling driving the running industry.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 51 | Subscribers | Read | amatterofbrand.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
New YouTube Strategies for Athletes and Brands
YouTube is the most streamed video app in the world. Despite that accolade I think it’s still underutilized by brands and athletes in our sport. Collectively we are constantly experimenting with the ways it can be most effective.
A Look at Product Launch Storytelling
I was going to send this Friday but with so many people in LA for the marathon and Las Palmas for Transgrancanaria I decided to wait. I hope the event and travel hangover isn’t hitting you all too hard.
A Bit Of Everything Lately
### The Cutoff film
The New Brand Paradigm ➡ Culture Stacks
How would I organize a marketing framework for success in our modern world? I just wrapped a consulting project on collab strategy where I found myself revisiting several patterns I had noticed over the years. Also recently, I interviewed a...
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Authors
The writers behind this newsletter.
Writing on brand storytelling in running, leveraging 20 years of creative and marketing experience with 300+ projects for 100+ clients. Available for partnerships, consulting and advising.
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