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Artwork for A Matter of Brand

A Matter of Brand

Matt Trappe, Francisco Fonseca

A dialogue on brand storytelling and marketing within the world of running.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues43SubscribersRead amatterofbrand.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

What If Quiet Were Cool?

What if quiet were cool?

a month ago
36
16

The Run Specialty Interview

There is a growing divide between the retail and DTC worlds.

a month ago
15
11

Poll: Running Brands that Stand Out

About two years ago I posed a question to my Instagram audience to get a feel for which running brands are marketing themselves as distinct and differentiable. It’s a way to test my own perceptions and see if they hold up against that of th...

2 months ago
24
9

The Anatomy of a Brand Narrative in Trail Footwear

Running brands don’t just create footwear at random. They are guided by a plan reaching years into the future that defines how their product will continually fit within an evolving market and how their brand identity aligns with that produc...

2 months ago
51
10

Authors

The writers behind this newsletter.

  • Matt Trappe

    Brand Marketer, Director, Photographer, Storyteller. Founder at Auteur Sportif. Available for short and long-term contract work in brand/creative.

  • Francisco Fonseca

    Hey there, I am Francisco Fonseca and I am writing from Portugal. Here to write about community building, community-driven brands and the intersection of community building with sports & wellness.

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