A Matter of Brand
Matt Trappe, Deanna QuadrelA bi-weekly newsletter with a critical look at the why behind the marketing, trends and storytelling driving the running industry.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 61 | Founded | 2 years ago | Last Issue | 14 days ago |
| Active | |||||
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amatterofbrand.substack.comLatest Issues
Stop Asking Why
I started a new book last week. I discovered it through a podcast. The hook had me immediately:
The human brain thinks in story.
Angus Fletcher developed narrative-based leadership and decision making training for the U.S. Army Special Op...
A Mindset of Possibility Over Probability.
I was at Hardrock this past weekend. As we know, the course is massive. Its world-wide appeal is huge. It’s very intimidating. The altitude is literally dizzying. When you’re there, however, it’s somehow not as intimidating as you’d be led...
From the Front Row at TrailCon and Western States
A lot to unpack here. I was busy. Hang on, this one’s a banger.
I was at TrailCon and Western States from Sunday to Sunday last week. My excitement was through the roof evidenced by the 16 hour dance party I held for myself in my Wrangler...
The Underlying Driver of Trail's Success: A Passion Contagion
Last year I dropped a capsule through Auteur Sportif called “The Great Western States Art Exposition”. I made a fun hat and tee with a POV on the human emotion, effort, love and community on display around Western States. It’s beautiful hum...
I Have Questions; The OAC Sprint Team
Hey ya’ll, it’s Matt. On invited us out to LA for a PR event and I had to skip out because 5th grade promotion is a far bigger deal in my world. Being in LA already, Deanna was able to make the trip. We are starting to see brands with ambit...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for A Matter of Brand.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Writing on brand storytelling in running, leveraging 20 years of creative and marketing experience with 300+ projects for 100+ clients. Available for partnerships, consulting and advising.
A runner figuring it out in real time. Writing about LA’s running scene, the people in it, and the brands around it. Curious about identity, community, and why some things feel real and others don’t.
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