Design as decision
Writing about the intersection of design and decision making, often grounded in the construction industry, but not always.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
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| Issues | 22 | Founded | 8 months ago | Last Issue | a month ago |
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TLDR summary of my articles on AI in the AEC business published prior to 6/8/26
AI doesn’t replace judgment. It makes judgment the product. Professional services have always bundled production, judgment, and liability. AI collapses the cost of production. Judgment and liability stay. The firms that thrive recogn...
Your AI investment is bottlenecked behind a bunch of spreadsheets
I love spreadsheets. Honestly, I do. None of this is about being critical of people that use them. Spreadsheets are amazing because they let us flex up a few levels of complexity without giving up agency over the work. They are powerful eno...
Someone Has to Be AOL in All of This
I usually write about things that I am trying to understand. Writing forces me to organize my thoughts, and to chase down the little stragglers that make an overall argument weak. I write about the things that I think about so that I can tr...
Harness Engineering: A Glossary
Most of the public conversation about AI is a conversation about models. How did model X perform on benchmark Y, which model is scary, which is stupid, etc. Model performance matters, but it’s not actually the frontier conversation right no...
What is your durable competitive advantage?
If you run an AEC business today, there is a credible case for changing nothing because of AI. You may be as busy as you have ever been. Margins may still be healthy. The pipeline may be strong. In that environment, the prudent response is...
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Examining how organizations make good decisions at scale
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