
Top email insights and strategies for ecommerce stores.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 59 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||

Hey,
I keep a folder on my desktop called "BFCM — steal this." Every year during Black Friday week I forward myself the emails that actually make me stop scrolling — not as a shopper, but as someone who tears these apart for a living.
Her...
Hey,
Last week I opened a Klaviyo account that had been almost silent all summer. A campaign here and there. Flows ticking over on autopilot. Maybe 8,000 emails a week going out to a list of 80,000.
Their BFCM plan? Email the whole list....
Hey,
It's the Tuesday before Black Friday. You hit send on your "the sale is live" email to your whole list — all of it, including the 40% who haven't opened anything from you since March.
Two hours later the open rate is cratering. Gmail...
Hey,
A $90,000 email marketing hire doesn't cost you $90,000.
Load in payroll tax and benefits, factor that they'll run at ~38% productivity for their first five months, and price in the roughly 1-in-4 chance they quit inside a year — and...
Hey,
Last week I pulled up a brand's list-growth report in Klaviyo and one number did all the talking: 94% of their new subscribers came from a single source. The popup.
The highest-converting list-growth channel in ecommerce — the one th...
Subscribers, engagement, traffic and sponsorship for Ecom Alchemy by Kleanify.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
How this newsletter ranks in the official Substack charts.
| #77 |
The writers behind this newsletter.
Building FundedIQ
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