
Smart travel tips, hidden gems, and stories from Edinburgh - helping you explore Scotland like a local.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 10 months ago | Last Issue | 3 days ago |
| Active | |||||

My birthday was at the end of last month, but I’ve barely celebrated it yet. We’re still in Leo season though, so I’ve decided August counts.
Most of my friends and family disappeared on holiday just as my birthday came round, so I've been...
Ask most visitors to name Edinburgh’s most famous dog and they’ll all say the same one.
They’re right. But what almost nobody realises is that Edinburgh has two Bobbys.
It also has a three-legged American dog in Princes Street Gardens, a...
It was six in the evening in June, and the fog had swallowed half the castle...
A summer evening, when you would expect long daylight and clear skies, and instead the city looked like this. I stopped in the West End and took the photo abo...
If you are planning a trip to Edinburgh, you are probably already doing it differently than visitors did a few years ago. This article is about what has changed.
Edinburgh Travel Guide 2026
My Edinburgh videos and posts on Instagram, TikT...
It started with a children’s book.
In 2019 I published The Adventures of Rhona the Unicorn in Scotland, and I made an Instagram account to promote it. I posted for a while, then I could not think of anything new to say, so I stopped. The a...
Subscribers, engagement, traffic and sponsorship for Edinburgh by Rhona.
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Where Edinburgh by Rhona ranks on Google, and how much search traffic it brings in.
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How this newsletter ranks in the official Substack charts.
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The writers behind this newsletter.
Turning your hometown into a valuable asset. Behind-the-scenes stories and real-world strategies for building a local travel creator business. Creator of Edinburgh's largest travel community (850k+).
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