Making Marketing Easy Substack
Edward BurghardCut through the marketing fluff. This publication delivers no-nonsense, battle-tested strategies from a veteran P&G marketer who knows exactly what it’s like to be on the hook for real business results. No theories—just execution that drives growth.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 102 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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edwardburghard.substack.comLatest Issues
Why Strategic Plans Fail
As a new calendar year approaches, organizations undertake a comprehensive review of their strategic plans. The objective is clear: ensure chosen strategies remain viable and that action plans are equipped to deliver results.
However, the...
Leadership Lessons from the Island
Survivor is more than just a reality television competition; it is a high-stakes study in human behavior, strategy, and group dynamics. Contestants are dropped into the wilderness and tasked to “outwit, outplay, and outlast” their competito...
The Strategic Imperative of Place Branding
The old rules of global corporate investment are dead. For nearly twenty-five years, the playbook was simple: corporate entities didn’t need to deploy capital within a specific nation’s borders to capture its market value. Supply chains wer...
The Personal Brand Journey
In my book, Building Brands: Making It Personal, I explore the philosophy that a personal brand isn’t something you manufacture out of thin air. It is something you unearth, refine, and live out every single day.
Today, let’s break down th...
Four States, Four Realities
Part 1: The National Landscape (The Baseline Gravity)
This case study is intended to illustrate the value of the American Dream Composite Index in helping elected officials make better policy and infrastructure investment decisions to enab...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for Making Marketing Easy Substack.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
After a successful career as a Procter & Gamble Branding leader, I'm now in the 'give-back' chapter. My mission is simple: to demystify marketing and provide clear, actionable strategies that drive your business success.
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