Making Marketing Easy Substack
Edward BurghardThis publication is all about making marketing easy to understand by sharing the expertise of a P&G marketing expert who, like you, was held accountable for business results.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 79 | Subscribers | Read | edwardburghard.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Foundation of Winning
In the competitive landscape of modern business, leaders often feel pressured to act quickly and decisively. However, a critical belief I hold is that superior insight is the ultimate key to winning. True insight isn’t just a clever observa...
The Power of Presence
Leadership is often measured by quarterly results, strategic vision, and market share. But for those on the front lines of an organization, the true measure of a leader is often found in the “small” moments—the unexpected gestures that sign...
Service Above Self
In preparing for a podcast interview, I was asked to share my leadership principles. I decided to look back at my writing to create a summary. As a result, here are my most important leadership principles:
The Architecture of Aspiration: Reclaiming the American Dream through Place Branding
To illustrate the power of the formula (Place Branding=Place Making+Place Marketing), let’s look at a hypothetical scenario involving a mid-sized American city—let’s call it “Riverview”—that is struggling with stagnant growth.
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Authors
The writers behind this newsletter.
After a successful career as a Procter & Gamble Branding leader, I'm now in the 'give-back' chapter. My mission is simple: to demystify marketing and provide clear, actionable strategies that drive your business success.
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