Making Marketing Easy Substack
Edward BurghardThis publication is all about making marketing easy to understand by sharing the expertise of a P&G marketing expert who, like you, was held accountable for business results.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 65 | Subscribers | Read | edwardburghard.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Arizona Place Brand Advertising Is Close To The Mark
This advertising copy effectively targets both businesses and the workforce, but its impact on capital investors can be strengthened with more specific data.
Maryland Tries A Testimonial Approach To Strengthen Place Branding Efforts
This advertisement from Maryland relies heavily on a credible testimonial and a focused benefit—global connectivity. Its evaluation shows a mixed performance, with high marks for authenticity but lower scores for competitive differentiation...
JobsOhio Advertising Can Be Improved With A Few Tweaks
This week, let’s look at a recent advertisement from JobsOhio on behalf of the state of Ohio. Overall, advertising copy effectively targets capital investors by focusing on simplification, talent, and ready-to-go sites, but its evaluation r...
Mississippi Place Brand Advertising Falls Short Of The Mark
Place brand advertising copy can (and should) be evaluated against the criteria of authenticity, persuasiveness, competitiveness, and relevance to capital investors.
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Authors
The writers behind this newsletter.
I am a retired Procter & Gamble Branding expert in the give-back phase of my life. My passion is making marketing simple to understand and helping you achieve your business goals.
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