Making Marketing Easy Substack
Edward BurghardThis publication is all about making marketing easy to understand by sharing the expertise of a P&G marketing expert who, like you, was held accountable for business results.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 83 | Subscribers | Read | edwardburghard.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Art of the Infinite Catch
In the world of leadership, there is an old adage about giving a man a fish versus teaching him how to catch one. While many pay lip service to this philosophy, few truly master the “hands-on” mechanics of what that looks like in the heat o...
The American Dream as a Product
In 2014, as a veteran of the “Procter & Gamble” school of branding, I sat down to discuss a radical idea: that cities shouldn’t just be “places,” they should be treated with the same strategic rigor as billion-dollar global brands.
The Silent Reputation
In the world of professional leadership, your true reputation isn’t found in annual performance reviews or keynote introductions. It is found in the quiet conversations that follow you out of the room. If character is measured by what peopl...
The Power of the Pen
In a corporate world obsessed with speed, the act of sitting down to write can feel counterintuitively slow. Many leaders prefer the “bias for action,” favoring quick meetings and verbal directives over formal documentation. However, experi...
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Authors
The writers behind this newsletter.
After a successful career as a Procter & Gamble Branding leader, I'm now in the 'give-back' chapter. My mission is simple: to demystify marketing and provide clear, actionable strategies that drive your business success.
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