Making Marketing Easy Substack
Edward BurghardCut through the marketing fluff. This publication delivers no-nonsense, battle-tested strategies from a veteran P&G marketer who knows exactly what it’s like to be on the hook for real business results. No theories—just execution that drives growth.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 107 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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edwardburghard.substack.comLatest Issues
Facilitating the ‘Difficult Conversation’
We have all been there. As a leader, one of the most challenging, yet essential, responsibilities you face is managing a mismatch between an employee’s career aspirations and their demonstrated strengths and potential. When an individual ha...
Creating Competitive Advertising
In the crowded marketplace, “good enough” is the enemy of growth. To win, a brand must do more than simply exist; it must command the perception of superiority in the consumer's mind.
Whether you are building a new brand or repositioning a...
Stop Writing Complex Prose
We’ve all been there: staring at a blinking cursor, trying to sound “professional,” and ending up with a document that feels more like a thicket of weeds than a clear message.
Here is the secret that most corporate writers miss: The major...
Mastering the Art of Concept Development
While often viewed as an abstract or confusing endeavor, concept development is fundamentally a straightforward process—provided you embrace the discipline required to execute it well. Whether you are navigating a high-stakes business decis...
Strategic Planning
Many people view strategic planning primarily as a tool for defining and deploying organizational priorities. While this is certainly an effective application, it is far from the only one. Strategic planning is arguably even more valuable a...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Making Marketing Easy Substack.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
After a successful career as a Procter & Gamble Branding leader, I'm now in the 'give-back' chapter. My mission is simple: to demystify marketing and provide clear, actionable strategies that drive your business success.
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