Growth, Brands, and More is the FMCG Growth Operating System in newsletter and podcast form. Hosted by Filiberto Amati. Guests are operators, not theorists from Heineken, Diageo, Coca-Cola, Unilever, P&G, Danone, and more
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 374 | Founded | 4 years ago | Last Issue | 8 days ago |
| Active | |||||
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filibertoamati.comLatest Issues
Nobody Wants Your Product. They Want to Not Think About a Problem.
A mother buying dinner for a fussy toddler is not thinking about nutrition. She is thinking about getting through the next forty minutes without a fight.
Most brand strategy in this category gets that backwards. It leads with the nutrition...
Suntory Cancelled a Maturation Facility.
That Is the Real Guidance.
H1 2026: group revenue up 7.1%. Alcoholic beverages operating income down 24.6%.
Olivier Rouche: a spirits industry veteran on RTDs and trends
What is happening in Spirits? Why are RTDs growing while the rest of the categories are not?
Filiberto hosts a discussion with Chris Maffeo and spirits veteran Olivier Rouche. Olivier recounts his 35 years at Pernod Ricard in commercial st...
Every Lever Makes It Worse
Molson Coors Lost 7.3% of US Shipments in the Quarter a Home World Cup Started.
Q2 2026: net sales down 3.6% in constant currency to $3,096.5 million. Financial volume down 5.4%. Net sales per hectolitre up 2.3%. Underlying pre-tax income...
Bought to Be Sold
KDP Spent $18 Billion on Coffee and Plans to Spin Coffee Off in Early 2027.
Q2 2026: reported net sales up 75.6% to $7.31 billion, legacy operations up 7.3%, adjusted operating margin of 20.2%. The first consolidated quarter with JDE Peet’...
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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I'm a father, advisor, mentor, + lifetime holder of minority opinions
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