Growth, Brands and More
Filiberto AmatiGrowth, Brands, and More is the FMCG Growth Operating System in newsletter and podcast form. Hosted by Filiberto Amati. Guests are operators, not theorists from Heineken, Diageo, Coca-Cola, Unilever, P&G, Danone, and more
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 365 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | |||||
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filibertoamati.comLatest Issues
The Other Dividend Cut
Diageo Halved Its Payout and Cut Marketing 13.1%. Only One of Those Made the Headlines.
FY26: organic net sales down 2.0%, organic operating profit up 2.0%, margin up 116 basis points. The shares rose almost 8% on the restructuring plan. T...
Kraft Heinz Just Spent $700 Million to Buy Back the Volume
Volume Growth Its Peers Never Lost
Q2 2026: organic net sales down 1.3%. Volume and mix down 2.6 points. A $7.4 billion non-cash impairment. This is not a growth story on its own terms. It is a story about what it costs to try to become on...
CCEP +6.1% While Barely Touching Price.
That Is the Harder Way to Grow, and It Is Working.
H1 2026: FX-neutral revenue up 6.1%. Days-adjusted volume up 2.2%. Revenue per unit case up just 0.4%. Almost the entire top line came from selling more, not charging more.
Coca-Cola HBC: the Quadrant Almost Nobody Reaches
Volume +7.5% and Margin 60 Basis Points in the Same Half
H1 2026: organic volume up 7.5% to 1,573.5 million unit cases. Organic revenue up 9.6%. Comparable EBIT margin up 60 basis points to 12.2%. All three numbers moving in the same direc...
AB InBev Near-Flat Volume. It Still Works.
HY 2026: total volume up 0.8%. Net revenue up 5.7% organically.
HY 2026: total volume up 0.8%. Net revenue up 5.7% organically. EBITDA margin holding at 35.6%. That gap between volume and revenue growth is not an accident. It is the entire...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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I'm a father, advisor, mentor, + lifetime holder of minority opinions
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