Founded by Edward Enninful and Akua Enninful, EE72 is a next-generation global media and entertainment brand rooted in radical inclusivity.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 2 months ago | Last Issue | 5 days ago |
| Active | |||||
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ee72.substack.comLatest Issues
Behind the disturbing rise of AI beauty influencers
AI-generated influencers are flooding TikTok with flawless skin, anti-ageing advice and impossible beauty standards. As brands experiment with synthetic creators, a new era of artificial beauty is blurring the line between aspiration and de...
Flesh tones and a matte coat: Nail artist Jenny Longworth talks through the “strange” nail look featured on Rihanna’s 72 cover
The London-based nail artist recounts the highlight from her decade-long relationship with Rihanna, and the “custom-blended” colour used on her nails for the cover of 72.
RIHANNA SUMMER 2026
If you’ve ever caught yourself admiri...
“Rihanna is the reference”: Hairstylist Yusef Williams on the Hollywood references that inspired Rihanna’s 72 cover look
The Fenty Hair Global Ambassador and Rihanna’s long-term collaborator lets us in on the secret to her maximum volume look featured on 72’s summer cover.
RIHANNA AND YUSEF WILLIAMS
Rihanna is a master of pretty much all that she...
Rihanna is the next cover of 72
For more than fifteen years, Rihanna and I have challenged each other to push creative boundaries. As we unveil La Reine, our sixth cover together, I reflect on the first time we met, the trust that has shaped our collaboration, and why she...
Do you really have to be online to be relevant?
As Gen Z’s “posting zero” philosophy gains momentum and AI reshapes creative output, the creative industry finds itself at a moment of reckoning. Is stepping away from the algorithm an act of rebellion, or a luxury few can afford? Roisin La...
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Founded by Edward Enninful and Akua Enninful, EE72 is a next-generation global media and entertainment brand rooted in radical inclusivity.
award-winning editor, writer and magazine evangelist
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