Founded by Edward Enninful and Akua Enninful, EE72 is a next-generation global media and entertainment brand rooted in radical inclusivity.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 3 months ago | Last Issue | 11 days ago |
| Active | |||||
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ee72.substack.comLatest Issues
How Anti-Aging Talk Has Impacted Our Minds
The beauty industry may have retired the phrase "anti-ageing", but our fear of growing older remains firmly intact. As social media, cosmetic interventions and shifting beauty standards intensify the pressure to stay youthful, Ata-Owaji Vic...
Finally, the talent in the credits are getting the accolades they deserve: has influence finally moved behind the scenes?
From the rise of Rhode’s Lauren Ratner to TikTok’s new wave of cultural commentators, the people shaping taste behind the scenes are finally becoming just as influential as the faces in front of the camera. As the internet becomes increasin...
Behind the disturbing rise of AI beauty influencers
AI-generated influencers are flooding TikTok with flawless skin, anti-ageing advice and impossible beauty standards. As brands experiment with synthetic creators, a new era of artificial beauty is blurring the line between aspiration and de...
Flesh tones and a matte coat: Nail artist Jenny Longworth talks through the “strange” nail look featured on Rihanna’s 72 cover
The London-based nail artist recounts the highlight from her decade-long relationship with Rihanna, and the “custom-blended” colour used on her nails for the cover of 72.
RIHANNA SUMMER 2026
If you’ve ever caught yourself admiri...
“Rihanna is the reference”: Hairstylist Yusef Williams on the Hollywood references that inspired Rihanna’s 72 cover look
The Fenty Hair Global Ambassador and Rihanna’s long-term collaborator lets us in on the secret to her maximum volume look featured on 72’s summer cover.
RIHANNA AND YUSEF WILLIAMS
Rihanna is a master of pretty much all that she...
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Authors
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Founded by Edward Enninful and Akua Enninful, EE72 is a next-generation global media and entertainment brand rooted in radical inclusivity.
award-winning editor, writer and magazine evangelist
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