El Modulor, por Guillermo Amador
Guillermo Amador BogradUn newsletter de tecnología, marketing, diseño y cultura pop.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 200 | Subscribers | Read | elmodulor.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Ethos, Pathos y Logos: los pilares de la persuasión.
En el marketing, así como en muchos otros aspectos de la vida profesional, la capacidad de persuadir cobra una importancia fundamental. Y no se trata de solo convencer, se trata de que el que te escucha, el que te lee o que ve tus propuesta...
La belleza de la diferencia.
A veces me detengo a tratar de entender cómo es posible que algunas personas apoyen ideas o movimientos que parecen ir en contra de su propia libertad y bienestar. Es difícil no sentir una mezcla de asombro y frustración al ver cómo alguien...
El toque humano de las máquinas.
Ayer me llega una caja, como cada tanto, con unos frascos de vidrio que contienen pasta de ají dulce. Es una pasta no muy espesa, de color naranja muy vivo, y ese sabor, es uno de los más característicos de mi patria.
La clave del marketing efectivo.
En el mundo del marketing, hay una verdad fundamental que a menudo se pasa por alto: los clientes deben ser los héroes de nuestras historias. Como marcas y profesionales del marketing, nuestro trabajo es elevar al cliente, no solo al produc...
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