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4-Quarter Lives | Elderberries

Avivah Wittenberg-Cox

How to live and lead well in an age of longevity. Avivah Wittenberg-Cox explores longer lives — and their consequences for work, leadership and life — through two weekly lenses: Tuesday’s Longevity Leadership and Sunday’s 4-Quarter Lives.

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Substack
PricingFreemiumPublishesDaily
Issues551Founded5 years agoLast Issue4 days ago
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Latest Issues

Andrew Scott - The Longevity Dividend: Why Ageing Societies Could Be Good for Growth

In this week’s 4-Quarter Lives Podcast, Avivah Wittenberg-Cox welcomes back economist Andrew Scott to challenge the idea that ageing societies are destined for economic decline. Drawing on his latest research, Andrew explains why falling bi...

4 days ago

The Long Art of Becoming

Passing on the baton

We’ve been taught to think of Q3 as a moment to reinvent ourselves. But what if some of its greatest pleasures come not from starting again, but from seeing what we’ve been planting and watering for years come into flo...

8 days ago
10
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Quentin Boyes - 55-Plus Is Not a Customer: Marketing to Longer Lives

In this episode of 4-Quarter Lives, Avivah Wittenberg-Cox talks with Quentin Boyes, founder of Humbug, about the assumptions that sit behind the advertising older people see — and the customers businesses miss. Quentin has spent more than 3...

11 days ago
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2

Business Schools Are Teaching Yesterday’s Leadership to Tomorrow’s Leaders

If the world has changed, perhaps the way we teach people to lead it should too.

I’m off to Lisbon today to spend three days talking to business-school leaders about longevity. Which may sound like a niche addition to an already overcrowde...

13 days ago
1
Paid

Pockets of Courage in a World on Fire

Gisèle Pelicot

There are days when you feel extraordinarily privileged to be a woman. And others when you wonder quite what the world expects us to put up with. Occasionally, they’re the same day.

This week, Diane Kenwood, a good friend a...

15 days ago
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  • Avivah Wittenberg-Cox

    Get the best of our 4-Quarter Lives in an age of longevity. Author, podcaster, longevity strategist. Covering all things longevity through 2 lenses: personal on Sundays, organisational on Tuesdays. Substack Bestseller.

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