How Experts Get Chosen
Eli NatoliThe human psychology behind what makes buyers lean in, trust you, and think, “That’s the one I want”—and how to intentionally build your positioning, messaging, and marketing around it.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 65 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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The Missing Link Between Content and Getting Clients
When experts want to attract more clients, the conversation often turns to visibility.
How do I reach more people? Grow my audience? Get more engagement?
And once people are paying attention, how do I turn that attention into business?
B...
Why Niching Down Won’t Make You Stand Out
You’ve done what the marketing experts told you to do.
You narrowed your audience. Got specific about their problems. Learned their language. Built your messaging around exactly what they want.
And yet, when you look at other people servi...
What Makes a Client Think, “You’re the One”?
You’ve probably heard the advice: If you want to build a stronger personal brand, show people more of the person behind your business.
Share your hobbies. Talk about your personal life. Let people see who you are outside of work.
And whil...
How to Find What Truly Differentiates You
I was listening to a branding expert on a podcast talk about the importance of having a strong personal brand if you want to attract clients.
And he was giving the kind of advice we’ve probably all heard before.
Show the person behind the...
The best marketing strategies are built backward.
There will always be more marketing you could be doing than you have the time, people, or money to do.
Post on multiple platforms. Launch the newsletter. Grow the email list. Create more videos. Maybe run ads.
Even when you have a team, y...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for How Experts Get Chosen.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’m obsessed with understanding why we can look at two equally credible experts and think, “Yep. That’s the one I want to work with.” And how to build our marketing around everything that makes that decision happen.
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