How Experts Get Chosen
Eli NatoliThe human psychology behind what makes buyers lean in, trust you, and think, “That’s the one I want”—and how to intentionally build your positioning, messaging, and marketing around it.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 58 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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Your Funnel Tracks What People Do. It Doesn’t Track What Happens to Them.
I see two patterns constantly in how experts approach marketing.
On one end are people who genuinely hate the salesy side of it. They don’t want to manufacture urgency, pressure people, or turn every email into a pitch.
So they take the...
The Client Journey Behind My 7-Figure Business
What if your marketing strategy didn’t start with posting more content, growing your email list, launching a podcast, or chasing more leads?
In this episode of Marketing Your Truth, I’m breaking down the client journey and marketing strate...
Why Buyers Don’t Choose the Most Qualified Expert (And What You Can Do About It)
If you’ve ever lost a client to someone with less experience, fewer credentials, or seemingly weaker expertise, this episode explores why.
For years, we’ve been taught that great marketing is about proving we’re the best choice. We showcas...
How to Find What Makes You Different in a Crowded Market
Most experts are told to find a niche, study the market, and position themselves around what people want.
It’s also one of the fastest ways to sound like everyone else.
The more closely you follow the conversations already happening in yo...
Why Most Audience Research Is Misleading You
If you’ve ever felt unsure about who your audience really is…
Or caught yourself going back and forth between niches, industries, or messaging...
This episode will likely hit closer than you expect.
Because the way most entrepreneurs app...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for How Experts Get Chosen.
| Subscribers | Engagement | 59 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’m obsessed with understanding why we can look at two equally credible experts and think, “Yep. That’s the one I want to work with.” And how to build our marketing around everything that makes that decision happen.
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