How Experts Get Chosen
Eli NatoliThe human psychology behind what makes buyers lean in, trust you, and think, “That’s the one I want”—and how to intentionally build your positioning, messaging, and marketing around it.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 61 | Founded | 2 years ago | Last Issue | 22 hours ago |
| Active | |||||
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Your Personal Brand May Be Personal in All the Wrong Places
I was listening to a branding expert on a podcast talk about the importance of having a strong personal brand if you want to attract clients.
And he was giving the kind of advice we’ve probably all heard before.
Show the person behind the...
The best marketing strategies are built backward.
There will always be more marketing you could be doing than you have the time, people, or money to do.
Post on multiple platforms. Launch the newsletter. Grow the email list. Create more videos. Maybe run ads.
Even when you have a team, y...
We’re solving the wrong growth problem
Open your Substack feed right now and count how many posts are about getting seen.
How to grow your reach on Substack.
How to use Notes to get in front of more people.
How often to post. What to post. When to post.
How to get the alg...
Your Funnel Tracks What People Do. It Doesn’t Track What Happens to Them.
Most of the experts I know have ended up in one of two marketing camps.
On one end are people who genuinely hate the salesy side of marketing.
They don’t want to manufacture urgency, pressure people, or turn every email into a pitch.
So...
The Client Journey Behind My 7-Figure Business
What if your marketing strategy didn’t start with posting more content, growing your email list, launching a podcast, or chasing more leads?
In this episode of Marketing Your Truth, I’m breaking down the client journey and marketing strate...
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Subscribers, engagement, traffic and sponsorship for How Experts Get Chosen.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’m obsessed with understanding why we can look at two equally credible experts and think, “Yep. That’s the one I want to work with.” And how to build our marketing around everything that makes that decision happen.
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