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Latest Issues

Cold outreach: what actually works in 2026 (and what doesn't)

This is the fifth in my series on five ways to find clients, and it’s about the one most people think of first: cold outreach. I ran it properly, for five businesses, to find out whether it works. Here’s the honest answer.

For the past few...

23 days ago
3
3

Getting clients without talking about yourself

This is the fourth in my series on five ways to find clients, and the one I suspect will land most personally for a lot of you.

Because it’s about visibility. And visibility is where a lot of us get stuck.

I speak to purpose-driven indepe...

a month ago
3

Two kinds of opportunities. Most people only see one.

A scene you might recognise.

You scroll LinkedIn looking for opportunities. You see one. It’s a week old. Eighty comments already. You think about putting your name forward, then think what’s the point. You move on.

Thanks for reading IMM...

a month ago
3

Why people who love your work still don't refer you

Last week, in the first edition of this series — Five ways to get clients — I asked you a question.

If five clients walked into your inbox, would you actually know which kind you’d want?

I asked it because if you can’t answer it clearly,...

a month ago
4

Five ways to find clients (a series for people who hate hustling)

A project is coming to an end. You’re looking forward to sending the final invoice, wrapping things up, the small relief of it. And underneath that relief, almost immediately, a second feeling shows up. The one that doesn’t let you properly...

2 months ago
6

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  • Lilli from IMMA Collective

    I'm Lilli Graf, Founder of IMMA Collective. I write about building an aligned solo business, relational business development, and collaborating with purpose-driven small teams.

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