
Join me as we deconstruct the messaging in Real Live Emails to explore what is or isn't working. This has helped me get significantly better results from my writing, and I want it to help you too!
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 38 | Founded | 6 years ago | Last Issue | 2 years ago |
| Active | |||||

Two words in every writer’s arsenal.
Done right, “picture this” (or its sibling “imagine this”) is an irresistible invitation. You find yourself going on a journey with YOU at the centre of the action.
Powerless to resist, you’re led to...
Can you make someone feel good by telling them that your product or service makes them feel good?
Normally it’s not that simple. I bet you’ve noticed the difference when brands let the results speak for themselves instead of over-egging t...
A wee change of tack today! I’m binning the sniffy marks-out-of-10 rating for these teardowns.
I mean, I still stand by the idea that the recipient of an email is ideally placed to judge its effectiveness. But I am in the throes of some m...
The awkward truth is this. If your reader gives a helluva damn about the subject you’re writing about, you can get away with all manner of sins.
Typos. Windy syntax. Waffle. Every manifestation of sub-optimal copywriting.
Does this mean...
When you haven’t eaten all day, do you think to yourself “I’m hungry”?
Or do you think “sweet mercy I could smash a 17-inch pizza with extra cheese and garlic sauce” as the drool pools into a puddle on your laptop?
This is a problem we h...
Subscribers, engagement, traffic and sponsorship for Email Teardown Club.
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The writers behind this newsletter.
Messaging strategy, copywriting, writing coaching.
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