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Emily Aborn | Small Business Casual

Emily Aborn

Marketing tips, small business topics, and pep talks: Don't miss out on the weekly fun! Plus, I read my email to YOU (one less thing to tire your weary eyes).

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues86Foundeda year agoLast Issue7 days ago
Active

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smallbusinesscasual.substack.com
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Latest Issues

Staying in Your Lane isn’t JUST for THEM...

“Stay in your lane” is almost always taught as a branding rule…

Don’t wanna’ confuse your audience, amiright?

While I, as a copywriter, wholeheartedly agree with this advice (not to mention, I have more thoughts on the matter)… it on...

7 days ago
1

This email started as a dare...

My Small Business Casual guest this week, Sara Lohse, dared me to…

Hand the pen (er, cursor) over to my dog, Finch, so we could get the scoop on storytelling from his point of view. And so, I gave Finch creative license and told him t...

14 days ago
5

I’m somehow both ten steps ahead and six behind...

The Math isn’t Mathing at the Moment…

Time feels a little weird lately…

I’m just a girl over here planning her October content and buying my nieces and nephews Christmas gifts. I’ve got things on the calendar for May of 2027.

But,...

21 days ago
4

She started a podcast at 75...

Who me? No, no no, “I have to wait until ‘X’ or ‘Y’ or ‘Z.’”

I’ve been there a million times, telling myself I’ll start something “when”.

When I feel better, when I’ve got more experience, when life is less busy, when I’m more certai...

a month ago
1
2

The longer the runway, the better the flight

In case you haven’t heard about him yet…

Meet Finch, my new rescue pup, goofball of a sidekick, and whole world right now.

He’s 99% peach and 1% ravenous turkey-stalker…

And believe me, that 1% packs a real punch. Last week, h...

a month ago
5

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  • Emily Aborn

    Hi, I'm Emily! A Copywriter, Marketing Consultant, and Podcaster by day and an avid reader and relaxer by, well, all the rest of the time! I'm so happy you're here and can't wait to learn more about YOU!

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