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dead, but trending (by emma hughes)

emma hughes\ud83e\udebd

Dead, But Trending is a marketing, transmedia entertainment, and creator economy-centric newsletter where I share research & answers to the questions you probably haven’t even thought to ask yet.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues5SubscribersRead emmahughes.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

A No BS Guide On How To ACTUALLY Go Viral On Substack In 2026

## I didn’t really want to write this post… But here we are?

a month ago
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It's 2026... What the Heck Even IS An Influencer? Here's the Science🧪.

The creator economy is shifting, platforms are changing, and we’re all asking the same questions:

a month ago
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The Anti-Influencer Has Entered the Chat: Welcome to the Trust Recession

Every few years, the internet pretends it’s “over” influencers — and everytime, influencers just shapeshift again — often at a faster rate than culture can keep up with.

3 months ago
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A Content-Testing Method That Works for Virality Across Platforms (& Why I Won’t Use It on My Main Substack) | trendjack

> Today’s Topics: How do you actually “build” to virality — and, should you always want to?

3 months ago
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Authors

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  • emma hughes\ud83e\udebd

    analyzing culture + building inside it. founder of BAW. talking about entertainment, the creator economy & relevance architecture\ud83d\udc78\ud83c\udf9e️\ud83c\udfdb️\ud83d\udda5️ | \ud83d\[email protected]

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