dead, but trending (by emma hughes)
emma hughes\ud83e\udebdDead, But Trending is a marketing, transmedia entertainment, and creator economy-centric newsletter where I share research & answers to the questions you probably haven’t even thought to ask yet.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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emmahughes.substack.comLatest Issues
Behind the Paywall: Greet Your First 10k - An Actual Community Playbook
For paid subscribers who want to know how to ACTUALLY put what we just learned in our last post to work...
MORE PLEASE! 🔒 Behind the Paywall: An Actual Community Playbook On Greeting Your First 10k
Greet Your First 10K: The 2026 Playbook for Building Real Audience Loyalty
✨Welcome to building a personal brand, social media account, or newsletter in 2026✨ — an era where everyone has seemingly started one of their own, and the differences between them are blurring by the minute.
So, the question becomes: how...
A No BS Guide On How To ACTUALLY Go Viral On Substack In 2026
I didn’t really want to write this post… But here we are?
I told myself I’d never get into “hacking the stack” content.
Mostly because most of the advice floating around Substack right now is recycled, surface-level, and written by pe...
It's 2026... What the Heck Even IS An Influencer? Here's the Science🧪.
The creator economy is shifting, platforms are changing, and we’re all asking the same questions:
What even constitutes an influencer these days?
Or, rather, what makes up an “influencer” who’s actually good at their job of influencing?...
The Anti-Influencer Has Entered the Chat: Welcome to the Trust Recession
Every few years, the internet pretends it’s “over” influencers — and everytime, influencers just shapeshift again — often at a faster rate than culture can keep up with.
The 2025 mutation of this phenomenon has been the rise of the anti-i...
Audience Metrics
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
analyzing culture + building inside it. creator/founder of BAW. talking about entertainment, the creator economy & relevance architecture\ud83d\udc78\ud83c\udf9e️\ud83c\udfdb️\ud83d\udda5️ | \ud83d\udccdmidwest | \ud83d\[email protected]
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