ENG Sales Substack
David Roy, Peter Ashby SmithEng Sales is a weekly sales system converastion for technical-founders & small B2B leaders who are still closing deals themselves. I’ve done this work and built sales teams. Now I’m sharing my experiences for people who are still their own 1st sale rep.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 201 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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engsales.substack.comLatest Issues
TFT:The Proposal That Kills Expansion Revenue
The pilot worked.
Meridian ran 14 days with one sales rep on the new quoting workflow. Response rates went from 41% to 68%. Follow-up time dropped from four days to a day and a half.
The customer saw the numbers. They’re ready to scale it...
You’re Not Losing Deals. You’re Letting the Wrong Ones In.
I spent a long time trying to make my sales process frictionless.
I optimized for speed with easy yeses and simple
The deals came in faster. And so did the headaches.
I ended up with wrong-fit clients, slow payments, scope creep from th...
TFT: I Solved One Problem. They Paid Me for Four.
You closed the deal. You delivered the outcome. The customer sent a thank-you. Maybe even a referral.
And then you did what most founders do next.
You went back to prospecting.
New outreach and leads. I know I focused on rebuilding my pi...
TFT:You Hit $500K ARR So Why Did Growth Suddenly Stall?
You hit $500K ARR. I hit that mark too and nothing I did would push me beyond that point until I accepted one thing…I was the bottleneck.
And hiring my first salesperson without a system just transfers the chaos from me to them.
I learned...
TFT: I was Rejected by My Buyer’s AI Agent
I assumed my buyer were still reading my proposal.
But recently I lost a bid that I was sure I would at least get a meeting on, turns out they’ve implement an AI agent to do the first past through all the proposals and it was trained to sa...
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Authors
The writers behind this newsletter.
Defaulted into head of sales? I help B2B founders turn sales chaos into repeatable revenue. Applying my 15 yrs of sales experience, I built rev to over $100M. Weekly Articles and daily insights. Subscribe → free Flywheel Assessment.
Stoic Futurist. I study how ancient ideas on agency, discipline, and character hold up under modern pressures like AI, accelerating work, and fragile institutions. I write for leaders, professionals, and founders seeking judgement in uncertain times.
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