ENG Sales
David Roy, Khadejah J, Sean M. Lyden, Finn Tropy, Jens Stark, Mia Kiraki \ud83c\udfad, Lorenz NeffDefaulted into head of sales? ENG Sales helps founders turn sales chaos into repeatable revenue. Weekly I share what I learned building $100M in B2B revenue, giving you one action step you can take. Subscribe for FREE & get Revenue Flywheel Diagnostic.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 221 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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engsales.substack.comLatest Issues
TFT: The Word Gap That Makes You Look Interchangeable
The website won the deal.
The onboarding went clean.
And you still can’t tell if they’ll re-sign.
That’s the leak Part 1 didn’t cover.
Last time, Jeff Hassemer and I traced how a positioning leak forms before the call. The dark funnel s...
TFT: When AI Ate My Sales Process: What the Revenue Flywheel Protects When AI Takes Over Your Outreach
Subtitle: AI can run your sequences. It can’t run your relationships. Here’s where the line is. And what happens when you cross it.
Co-authored TFT — David Roy + Mia Kiraki (Robots Ate My Homework)
A founder I spoke with last year...
TFT: They Didn’t Ghost You. They Never Saw the Value.
The demo went well.
They leaned in, asked good questions, said they’d loop in the team.
Then the thread went cold.
You tell yourself they got busy. Or they went with someone cheaper. Or they ghosted you, because that’s what buyers do now...
My Brand Was Optimizing for Authority Over Memorability
Pinkie posted her side of this collab on AI Meets Girlboss, same test, her read on what it found: Visual Brand Distinctiveness Test: What a B2B Newsletter Scored and What Changed →
Morning Everyone. I recently did some work with Pin...
I Doubled My Book of Business Without Hiring a Single New Rep
Three years ago I ran a book of business inside a $300M+ division at a major energy-tech company.
Here’s our revenue growth indexed to 100 and up from there. That was 2.3x in three years. The first year jump was 60% along the way.
People...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for ENG Sales.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Defaulted into head of sales? I help B2B founders turn sales chaos into repeatable revenue. Applying my 15 yrs of sales experience, I built rev to over $100M. Subscribe for FREE and get your free Revenue Flywheel Assessment.
Storytelling consultant for experts. You make money & stand out from your competitors by telling effective stories \ud83d\udcb0
Founder & CEO of Systematic Selling, a sales systems coaching and training company for growth-minded SMB founders.
You know your subscriber count. You don't know which note drove it. I build tools that close that gap. One creator found $400 in hidden sales from a single query. Schedulers, AI analytics, dashboards: finntropy.gumroad.com
Subscribe for practical insights into engaging and monetizing customers.
Enter an unusually curious room for thinking, noticing, and making with AI. You’ll dissect ideas, explore systems with taste, go down cultural rabbit holes, and (always) be joined by classy robots who finally escaped the circus.
13 years in sales | €300K to €75M at Bookboon | Ex Rep, Lead and Head of Sales | I teach business owners how to sell without having to become a sales person I
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