ENG Sales
David Roy, Peter Ashby SmithEng Sales is a weekly sales system converastion for technical-founders & small B2B leaders who are still closing deals themselves. I’ve done this work and built sales teams. Now I’m sharing my experiences for people who are still their own 1st sale rep.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 206 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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engsales.substack.comLatest Issues
7 Sales Myths Costing Founders Real Revenue
Most sales advice sounds reasonable until you actually follow it.
More leads means more sales. Customers don’t know what they need tell them. Free pilots attract window shoppers. The first impression is the one that counts.
Every one of t...
TFT: The Positioning Leak You Won’t See Until a Customer Churns
Your positioning looks sharp on the website.
The kind of copy that makes a prospect think “yes, this is exactly what I need” before they ever talk to a human.
Then the call happens.
A rep gets on with a promising prospect. The prospect p...
Live with David Roy & Peter Ashby Smith
Thank you to everyone who tuned into my live video! Had a great conversation with Peter earlier this morning.
Let us know what question you use to add the right friction to your sales process?
Leave a comment
Ready to find where...
TFT: Most Founders Confuse Motion for Momentum
You followed up on every lead.
You sent the proposal the same day.
You worked Sunday.
Revenue still didn’t move.
Here’s what nobody tells you about hustle: more activity doesn’t equal more momentum. It just means you’re moving faster on...
TFT: Borrowed Trust Beats Headcount
You built the partnership deck. You had the alignment call. You agreed to “collaborate.” Six months later, you’ve gotten zero introductions.
Here’s the question I ask to make sure the partnership is worth the investment.
Will this partner...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for ENG Sales.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Defaulted into head of sales? I help B2B founders turn sales chaos into repeatable revenue. Applying my 15 yrs of sales experience, I built rev to over $100M. Subscribe for FREE and get your free Revenue Flywheel Assessment.
Stoic Futurist. I study how ancient ideas on agency, discipline, and character hold up under modern pressures like AI, accelerating work, and fragile institutions. I write for leaders, professionals, and founders seeking judgement in uncertain times.
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