Reletter
Artwork for ENG Sales

Defaulted into head of sales? ENG Sales helps founders turn sales chaos into repeatable revenue. Weekly I share what I learned building $100M in B2B revenue, giving you one action step you can take. Subscribe for FREE & get Revenue Flywheel Diagnostic.

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Substack
PricingOnly free issuesPublishesWeekly
Issues216Founded3 years agoLast Issue3 days ago
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engsales.substack.com
Artwork for ENG Sales

Latest Issues

The Deal Closes. The Leak Starts.

The deal closes. You celebrate. Then you hand it off and move on.

That’s the leak.

The sale does not end when the contract is signed. There’s actually a real argument to be made that the sale never ends. That’s why I like the flywheel ana...

3 days ago
6

TFT: Stop Following Up. Start Showing Up With Something New.

Tuesday, 9am. Rescheduled.

Thursday, 10am. Reschedule again.

Then a no-show, and a “sorry that didn’t happen, my apologies.”

That’s how the conversation started with one of my first clients, a local HVAC company looking for help with the...

12 days ago
4
3

How to Build a Proposal That Passes the Bot and Wins the Human

You sent the proposal.
You poured hours and days into the details.
You waited and waited, but heard nothing back.

I’ve been there. Building ENG Sales has been proposal after proposal. The thing is there’s a good chance, no human reject...

19 days ago
9
2

How to Master Sales as an Expert without Being "Salesly" w/ David Roy

I love getting on calls like this one and talking through the sales process live, where you can actually see where to improve. Thank you, , for having me on to talk sales. Loved the conversation and looking forward to the next one.

Thank...

25 days ago
3

I’m Not a Sales Guy. I’m an Engineer Who Learned How to Sell

The procurement manager was friendly. I was on-site, so it was easy to talk to him. I could walk across the office and catch him any time.

So I did. I knew the relationship was the job. It was a little uncomfortable but I wanted to push my...

a month ago
16
4

Key Facts

Contact Information
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Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for ENG Sales.

SubscribersEngagement70Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • David Roy

    Defaulted into head of sales? I help B2B founders turn sales chaos into repeatable revenue. Applying my 15 yrs of sales experience, I built rev to over $100M. Subscribe for FREE and get your free Revenue Flywheel Assessment.

  • Khadejah J

    Storytelling consultant for experts. You make money & stand out from your competitors by telling effective stories \ud83d\udcb0

  • Sean M. Lyden

    Founder & CEO of Systematic Selling, a sales systems coaching and training company for growth-minded SMB founders.

  • Finn Tropy

    You know your subscriber count. You don't know which note drove it. I build tools that close that gap. One creator found $400 in hidden sales from a single query. Schedulers, AI analytics, dashboards: finntropy.gumroad.com

  • Peter Ashby Smith

    Stoic Futurist. I study how ancient ideas on agency, discipline, and character hold up under modern pressures like AI, accelerating work, and fragile institutions. I write for leaders, professionals, and founders seeking judgement in uncertain times.

  • Lorenz Neff

    You're making it too complicated. Selling what you've built can be simple. I can help.

  • Frequently Asked Questions

    How can I access the email archive for ENG Sales?

    You can find recent issues that have been published by ENG Sales on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does ENG Sales have?

    To see how many people subscribe to ENG Sales, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in ENG Sales?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch ENG Sales as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like ENG Sales?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact ENG Sales using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to ENG Sales?

    Scroll up to where it says Related Newsletters to see other publications like ENG Sales. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact ENG Sales?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.