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ENG Sales Substack

David Roy

Stop feeling like you’re bad at sales. Every week I break down the exact strategies I used to scale a business from $60M to $100M so you can stop losing deals and start building a system that repeats. Subscribe now for my free Assessment Tool

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Substack
PricingOnly free issuesPublishesWeekly
Issues197SubscribersRead engsales.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

TFT: I was Rejected by My Buyer’s AI Agent

I assumed my buyer were still reading my proposal.

8 days ago
2
2

TFT: Saying No Is a Sales Skill

You drop the price.

15 days ago
3
0

TFT: Your Proposal Is Probably the Problem

Your customer isn’t trying to change the project. They don’t understand the project. And that’s on you.

22 days ago
6
1

TFT: Features Don’t Close Deals. Outcomes Do

There’s a moment in almost every technical sales conversation where the founder loses the room.

a month ago
5
2

Authors

The writers behind this newsletter.

  • David Roy

    I help founders at early-stage B2B companies who’ve inherited the head of sales role turn sales chaos into a repeatable system. 15+ yrs, $60M→$100M. Subscribe for the Revenue Flywheel Assessment Tool.

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