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EPIC Trends

Abe Salam

Your premier source for the latest insights, strategies, and trends in the hospitality industry.

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Latest Issues

The Next Hotel Distribution War: Winning the AI Shortlist

Why hotels must compete for AI visibility before they can compete on rate.

For the past two decades, hotel distribution has largely revolved around one familiar battle: direct bookings versus online travel agencies.

Hotels have invested h...

a month ago
46
5

How AI Can Improve the Hotel Budgeting Process

Budget season has always been one of the most important, and often one of the most frustrating, exercises in the hotel calendar. For weeks, sometimes months, revenue management, sales, finance, operations and ownership work through assumpti...

2 months ago
41
8

Oil, Iran, and the Global Forces Shaping Travel Demand

Every industry has early warning signals. In hospitality, one of the most reliable ones isn’t found in STR reports, booking pace, or airline schedules.

It’s the price of oil.

Over the past week, rising tensions involving Iran have pushed...

7 months ago
37
3

The Money Behind the Money:

How Hotel Payment Systems Became a Strategic Question

On most balance sheets, payment processing appears as a single line item. It is rarely debated in board meetings. It does not inspire conference panels. It lacks the glamour of pric...

7 months ago
55
8

What a Cup of Juice in Marrakech Reveals About Pricing

When Price Stops Mattering

In a recent social media post by Roberta Seiler , a photograph from Marrakech shows her holding a cup of freshly pressed pomegranate juice, smiling broadly. The caption explains that she paid 60 dirhams for...

9 months ago
26
2

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