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Artwork for Eric Coyle's Business and Marketing Substack

Eric Coyle's Business and Marketing Substack

Eric Coyle, Ph.D.

Eric dives into the latest news addressing key insights and trends to drive better business and marketing decisions.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues144Founded2 years agoLast Issue15 days ago
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Artwork for Eric Coyle's Business and Marketing Substack

Latest Issues

Pepsi Changes Strategy to Outperform Competitors

A recent Wall Street Journal article titled Can the Food Industry Follow PepsiCo’s Lead by David Wainer shows how PepsiCo’s strategy is leading to better financial performance.

Consumers are downgrading to store brands and buying less in m...

15 days ago

Early Signals in the 2028 U.S. Presidential Race

Abstract

Public debate around the 2028 U.S. presidential election has begun well before formal campaign launches. Using an initial unstructured dataset of online messages drawn from multiple social media platforms, this report structure...

19 days ago

Make a Transparent Logo

Turn your digital or hand drawn logo into a transparent (.png) file for a more

professional look.

20 days ago

What Can Ferrari Teach Marketers about Branding?

The affixedWall Street Journal article,Why Ferrari is unlike any other luxury brand, explains that Ferrari stands apart from traditional luxury brands by combining extreme scarcity with emotional fandom, turning its cars into symbols of lif...

a month ago

Tubi Goes All in On AI

Tubi illustrates how AI (Artificial Intelligence) can enhance video streaming experiences.

a month ago

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  • Eric Coyle, Ph.D.

    I enjoy teaching others about business and marketing. Business Adjunct Professor Trident University. Business Teacher Falcon Middle School in Colorado. Former Nielsen Analyst. U.S. Army Veteran. Find me on Twitter ('X') @EricCoyle_PhD

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