Eric Coyle's Business and Marketing Substack
Eric Coyle, Ph.D.Eric dives into the latest news addressing key insights and trends to drive better business and marketing decisions.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 121 | Subscribers | Read | theericcoyleventure.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Why the NFL's Rift with Nielsen Could Reshape the Future of TV Ratings
As the 2025 season begins, the NFL’s Chief Data and Analytics Officer, Paul Ballew, publicly criticized Nielsen for systematically undercounting millions of viewers, particularly those on streaming platforms and in “co‑viewing” environments...
AI Chatbots Revolutionize Modern Customer Service Operations
Chatbots for Customer Service are AI-powered software programs that simulate human conversation to help customers with tasks like answering questions, resolving issues, guiding purchases, or providing support—often through messaging apps, w...
Harnessing Emotion Through Nostalgia Marketing
Nostalgia marketing is a strategy that taps into positive memories, cultural references, and emotions from the past to create a sense of familiarity and trust with consumers. By evoking fond recollections—whether from childhood, “simpler ti...
Conversion Rate Optimization (CRO): Advanced Techniques for Increasing Website Conversions.
Conversion Rate Optimization (CRO) refers to the practice of improving the percentage of website visitors who complete a desired action—whether it’s making a purchase, signing up for a newsletter, or downloading an ebook. The goal of CRO is...
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Authors
The writers behind this newsletter.
I enjoy teaching others about business and marketing. Business Adjunct Professor Trident University. Business Teacher Falcon Middle School in Colorado. Former Nielsen Analyst. U.S. Army Veteran. Find me on Twitter ('X') @eric_coyle_phd
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