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La Trastienda del Hype - Erik Oz

Erik Oz

Desmonto la cultura pop para explicar qué dice realmente de marcas, audiencias e industria. Consultor · Formador · Autor. Disponible para charlas, masterclasses y colaboraciones.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues70SubscribersRead erikoz.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

El único activo que la IA no puede robarte. Bowie lo sabía en 1972.

Hace unas semanas, la plataforma Musixmatch lanzó Sentinel: un radar algorítmico capaz de detectar en milisegundos cualquier melodía protegida regurgitada por una IA, para cobrarle un micropago a la máquina. La noticia se ha leído como una ...

16 days ago
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El fin de la prensa en los conciertos y el foso defensivo de Rosalía

Hubo un tiempo en que la relación entre un artista y un medio era un ecosistema justo y necesario entre ambas partes. El músico necesitaba la portada de la revista para vender discos y llenar salas, y la crónica del concierto para vender má...

21 days ago
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15

Spotify gana más dinero cuanto menos dura una canción, y nosotros le pagamos a cambio

Piensa en Money for Nothing de Dire Straits (1985). Un minuto y treinta y siete segundos de construcción antes de que la guitarra de Knopfler te reviente la cabeza. Hoy, lanzar eso equivale a un suicidio comercial. Pero la pregunta relevant...

23 days ago
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4

El espejismo de Britney y por qué regalar tus másters es un suicidio financiero

El titular fácil es muy morboso: Britney Spears acaba de vender los derechos de su catálogo musical por unos 168 millones de euros. Nos quedamos calvas. Para el público, esto suena a un retiro dorado en Las Vegas. Pero dentro de la industri...

a month ago
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  • Erik Oz

    Desmonto la cultura pop para explicar qué dice realmente de marcas, audiencias e industria. Consultor · Formador · Autor. Disponible para charlas, masterclasses y colaboraciones.

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