Back to Jeen
Erin YogasundramErin revisits culture, commerce, and identity a decade after Shop Jeen. Reflections, strategy, and sharp takes on how creativity scales without losing authenticity. Lessons on resilience and doing things differently.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | 2 years ago | Last Issue | 2 months ago |
| Active | |||||
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erinjeen.substack.comLatest Issues
The Context of Virgil Abloh
Cybotron performs at Louis Vuitton Mens FW 2020 “Heaven on Earth” in Paris - Photo taken by Erin Yogasundram
The seemingly sudden appearance of Off-White products at Costco sparked a wave of sharply divided commentary across fashion media...
Notes From "The Art of Spending Money" by Morgan Housel
This book isn’t about budgets or investments. It’s about the psychological gears underneath every swipe of a card. Why we buy, why we hoard, why we panic, and why we sabotage ourselves.
Here are the concepts that stuck with me, and the one...
Chaos Economics: The Market of Noise
I almost deleted the Substack because I didn’t want to contribute to the noise.
Every scroll is a new crisis, a product being sold to me, a seemingly desirable life I’m not living, another “hot take.”
The internet, the economy—even person...
How the Desert Rewired My Nervous System
My body is learning stillness. My mind is learning to trust it.
I grew up in New York City, where I slept with my window open, to the background noise of sirens and honking. The hustle and bustle wasn’t just something I tolerated, to a lev...
School... Our Way
Thoughts after a week of Homeschool: First Grade edition.
In the future posts like this will live on MOTHER JEEN, but there’s something universal in the way homeschooling has reshaped me, so I’m sharing it here first.
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| Subscribers | Engagement | 55 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Erin Jeen is a mother + OG architect of internet culture. Founder of Shop Jeen. Currently serving as an Advisor / Strategic Counsel to creatives + brands. Featured in NYT, Vogue, Forbes + more.
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