Escaping GENERICA
Jeff KerrWhy do our communities all look the same? Why can't we build what we actually want? Essays exploring the forces that shape the places we live.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 41 | Founded | 10 months ago | Last Issue | 6 days ago |
| Active | |||||
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escapinggenerica.substack.comLatest Issues
There Is No Number for Trader Joe’s
The post was a question in a gray box, set in the font size Facebook reserves for things it wants you to feel. What business or restaurant does Sandusky need?
It went up because the Red Lobster had closed.
By the time it had been shared i...
What the Universe Knows About Cities: Why the Corner That Already Has Three Businesses Is the Only One Worth Feeding
Lorain Avenue still has the bones.
Drive west out of downtown on Cleveland’s near west side the old retail buildings come right to the sidewalk. Two stories, sometimes three, brick, and every few blocks a neighborhood street crosses...
Being OF the Water, Not ON It
The Cold You Got Through
I grew up going down to the lake without ever getting to it.
Old Cleveland Municipal Stadium, thrown up on the lakefront in 1931 and later nicknamed the Mistake by the Lake. A concrete horseshoe, eighty thousan...
The Four Horsemen of the Clipboard
It starts the way these always start. A consultant, three public workshops, foam boards on easels, a roll of colored dots.
The dots cluster on Main Street every time. The four blocks nobody has invested in since the eighties.
The renderin...
The Friction Floor: Why the neighborhood I defended felt like too much work
Early Adopter
I lived in Cleveland’s downtown Warehouse District in the mid-nineties, before the condos, before anybody called it a boom. I told people I was an early adopter, which was a flattering way of saying almost nobody lived t...
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Authors
The writers behind this newsletter.
With 35 years in urban planning, now Director of Planning & Policy for the Greater Sandusky Partnership, I explore the structural interventions and economic energy required to build distinctiveness.
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