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Artwork for Escaping GENERICA

Escaping GENERICA

Jeff Kerr

Why do our communities all look the same? Why can't we build what we actually want? Essays exploring the forces that shape the places we live.

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Substack
PricingOnly free issuesPublishesWeekly
Issues33Founded8 months agoLast Issue8 days ago
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Artwork for Escaping GENERICA

Latest Issues

The Most Beautiful Vacancy in America

The Ceiling

For eleven years you could buy a gallon of milk under one of the most beautiful ceilings in America.

The downtown Cleveland Heinen’s lived inside the old Cleveland Trust rotunda, a 1907 banking hall capped by a stained-gl...

8 days ago
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Vampire Capital: Designed to Drain, Built to Abandon

“We’re not living in failed communities. We’re living in completed extraction sites.”

A couple of years ago I stood inside the Sagrada Família in Barcelona. I had always been fascinated with Gaudí and the story behind his most famous piece...

15 days ago
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Who Owns Main Street?

Showing up is one kind of caring. Being the Savior is another. The corridors that come back have both. Most have neither.

Twenty People Who Cared

I was working on a neighborhood corridor master plan on the east side of Cleveland abou...

22 days ago
4
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The Asphalt Stayed: How sixty years of parking minimums built a country that nobody quite agreed to.

Montrose has a Walmart, a Home Depot, a Lowe’s, and a Giant Eagle that sits where the swim and tennis club, a golf course, and a drive-in used to be.

Every one of those stores sits behind the same feature. A distance between the road and t...

a month ago
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Why Places Die When We Decide They’re Finished

It was 1988. I was twenty-something and on internship at Walt Disney World, one of only two landscape architects in my cohort, which is how I ended up tagging along on a site walk with the people who ran the place, and the man who designed...

a month ago
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2

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  • Jeff Kerr

    With 35 years in urban planning, now Director of Planning & Policy for the Greater Sandusky Partnership, I explore the structural interventions and economic energy required to build distinctiveness.

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