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Artwork for Escaping GENERICA

Escaping GENERICA

Jeff Kerr

Why do our communities all look the same? Why can't we build what we actually want? Essays exploring the forces that shape the places we live.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues10SubscribersRead escapinggenerica.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

You're Not a Neighbor. You're a Data Point. Please Shop Accordingly.

Somewhere in a database, your entire life has been reduced to a three-digit code. And that code just told a retailer to pass on your town.

9 days ago
2
1

The Truman Show Strategy: Why Lifestyle Centers Make You Feel Like You're Somewhere (When You're Actually Nowhere)

“We are biological creatures designed for connection, and we know—deep in our bones—the difference between a community that grew and a community that was installed. We know the difference between a place that holds our memories and a place ...

16 days ago
4
3

The Teardown Epidemic: Evolution by Sledgehammer

“ This is the hangover of the binary choice. Because we made it illegal for the neighborhood to evolve gently—we forced it to evolve violently. We protected the zoning code, but we failed to protect the place.”

23 days ago
2
3

On Moments, Memory, and Why Most Cities Build the Forgettable

"We didn't plan that applause. Nobody organized it. There was no program, no schedule, no tickets. We built a place for people to sit and watch the lake. What emerged was something else entirely. A moment. The kind that sticks."

a month ago
1
0

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Authors

The writers behind this newsletter.

  • Jeff Kerr

    With 35 years in urban planning, now Director of Planning & Policy for the Greater Sandusky Partnership, I explore the structural interventions and economic energy required to build distinctiveness.

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