
For the solo founder building a SaaS: think of me as your co-founder. Every week I break down one real product decision, validate, build or ship, drawn from building my own SaaS and a decade across product, design and development.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 13 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||

This is an update on my 90 day challenge, building an AI grimoire. Originally a grimoire is a handbook for magic and sorcery, and that is exactly what this becomes, a record of how I actually use AI. By the end there will be a complete manu...
When I started out on my own, I have to say that I underestimated all the things you have to do as a solo founder. I gave up my job, and thought that being an expert in the field was enough to get me an assignment. And surprise surprise, th...
The reality of building a SaaS product has shifted. And most founders are building the wrong thing entirely. Not because they build technical shitty products, quite the opposite. They proceed to build the wrong thing, but beautifully, for m...
Last time I wrote about starting a project and everything you settle before an agent writes a single line of code. The spec, the decisions and the conventions, the kickoff prompt in phases. Now I want to talk about the development setup and...
Building with AI becomes so much better and less frustrating once you do the actual work before you hand it over to the agent. Most people start out by prompting the agent to build right away. But writing code is now the easiest part. The t...
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The writers behind this newsletter.
Think of me as your co-founder. I've helped solo founders grow through a decade of product, design and development, and I'm now building my own SaaS products, also solo.
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