Reletter
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For the solo founder building a SaaS: think of me as your co-founder. Every week I break down one real product decision, validate, build or ship, drawn from building my own SaaS and a decade across product, design and development.

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Substack
PricingOnly free issuesPublishesTwice weekly
Issues19Foundeda year agoLast Issue7 days ago
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Latest Issues

One problem, multiple solutions

This is part three of a series of six about finding out whether your SaaS idea holds up. Most founders never test their idea before they build, only to find out it won’t work after months of building. This series gives you the right steps t...

7 days ago

How to build an agent to support your business

You hear about agents everywhere right now. But what is an agent? An agent is a loop. You send a task, the model asks for a tool, your code runs it and sends back what came out, and that repeats until the model says it’s done. That’s all it...

11 days ago
2

Nobody is going to tell you your idea is bad

This is part two of a series of six about finding out whether your SaaS idea holds up. Most founders never test their idea before they build, only to find out it won’t work after months of building. This series gives you the right steps to...

14 days ago
2
1

How to decide what to build, and know which feature is worth it

This is a guide about product discovery for founders. Maybe you have never heard of it before, but with the rise of AI, this became the most important thing to do if you want to build a product that can actually last. Product discovery teac...

18 days ago
11

Your idea is a pile of assumptions

This is part one of a series of six about finding out whether your SaaS idea holds up. Most founders never test their idea before they build, only to find out it won't work after months of building. This series gives you the right steps to...

21 days ago
6

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  • Esmee Peters

    Think of me as your co-founder. I've helped solo founders grow through a decade of product, design and development, and I'm now building my own SaaS products.

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