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ETF stories with engaging charts, videos, and infographics\ud83d\udcca

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PricingOnly free issuesPublishesWeekly
Issues40Founded3 years agoLast Issue12 days ago
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Latest Issues

ETF Launch Review: The "Love it" and "Like it" Top Picks – April 2026

Hi Everyone!

Rob Isbitts from ETF Yourself and my new ETF portfolio-building site ROAR.PiTrade. Back with the April 2026 launch update.

Last weekend, the world watched one of my favorite events, the Kentucky Derby (I also blog about hors...

12 days ago
22
3

ETF Launch Review: The "Love it" and "Like it" Top Picks – March 2026

Hi Everyone!

It’s Rob Isbitts from ETF Yourself and I’m ETF Shelf’s new co-pilot to bring you the March 2026 launch update. Let’s light this candle!

Thanks for reading! Subscribe for free to receive new posts and support my work.

We’re l...

a month ago
26
1

ETF Launch Review: Good, Bad or We’ll See! – February 2026

Hi Everyone!

It’s Conor here from and I’m back with a February 2026 launch update.

Thanks for reading! Subscribe for free to receive new posts and support my work.

We’re looking at all of the ETF launches in the US during the month.

I’...

2 months ago
27
1

ETF Launch Review: Good, Bad or We’ll See! – January 2026

Hi Everyone!

It’s Conor here from and I’m back with a January 2026 launch update.

Thanks for reading! Subscribe for free to receive new posts and support my work.

We’re looking at all of the ETF launches in the US during the month.

I’l...

3 months ago
13

ETF Launch Review: Good, Bad or We’ll See! – December 2025

Hi Everyone!

It’s Conor here from and I’m back with a December launch update.

Thanks for reading! Subscribe for free to receive new posts and support my work.

We’re looking at all of the ETF launches in the US during the month.

I’ll be...

4 months ago
16
5

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  • ETF Shelf

    ETF stories with engaging charts, videos, and infographics\ud83d\udcca

  • Rob Isbitts

    I run 2 Substacks. ETF Yourself helps investors simplify/organize, using my 33 years as a pro. Horse Claiming is my hobby-turned-business. I write about the Sport of Kings with a focus on racehorse ownership and the entertainment of that great game.

  • ETF Yourself

    I'm Rob Isbitts, and I've been coaching investors to manage risk since the 1990s. Few places on Wall Street play DEFENSE alongside their offense. ETF Yourself helps DIY investors build RISK-MANAGED portfolios, using ETFs, by themselves

  • Outer Beach Conor

    Conor MacWilliams is a seasoned product specialist and content writer. Currently working for Direxion Funds. All opinions are mine and do not represent Direxion.

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