Everyday AI By Sushmita Sen Gupta
Sushmita Sen Gupta, Kathy KushinskyPlain-English AI for small business owners: win more customers, save hours, get found on ChatGPT. By Sushmita Sen Gupta, AI Trailblazer 2025 (Govt of India) · Co-founder, Grow Smart with AI · Author, Everyday AI: A Minimal Practical Guide
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 3 months ago | Last Issue | 9 days ago |
| Active | |||||
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everydayaiguide.substack.comLatest Issues
Your Buyer Has Already Done the Homework. What Is the Sales Call For Now?
Yesterday, I asked a simple question on Substack:
How much of the buying decision is already made before the first sales conversation?
I expected a few numbers.
Instead, the answers opened up a much more interesting question.
put it at...
Your Sales Team Doesn't Have a Lead Problem. It Has a Qualification Problem.
You can pay off contact debt and still lose the deal.
Because speed only helps if you’re calling the right person in the first place.
A few weeks ago, I wrote about contact debt — the compounding cost of not reaching a lead quickly enough...
A Shopping AI Agent Just Split the Retail World in Two. Where Does Your Brand Stand?
Meta’s AI agent can now browse, negotiate, and check out on a shopper’s behalf. One retail giant opened its entire catalog to it. Another blocked it at the door. If you sell anything online, you don’t get to sit this one out — you have to p...
More Leads Made the Problem Worse. Here's Why.
I recently worked through a growth-marketing case for a co-working operator running multiple centres, and the numbers made something click that most marketing teams miss: the biggest leak in a funnel is rarely the top of it.
The paradox...
Your next reader might be a bot. What does it imply for your brand?
Some publishers now treat AI crawlers as an audience worth selling to. You don’t need to buy agent ads. But you do need to make sure the machines reading your site find clear, consistent facts about your business, because those machines are...
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Authors
The writers behind this newsletter.
Helping small business owners use AI to win customers & save hours, no jargon. Co-founder, Grow Smart with A. 20 yrs brand & digital strategy. My book ranks #1 on ChatGPT. I can get your business found there too. DM to work with me
30 Years in leadership roles | pothole survivor| recovering perfectionist | mental fitness advocate | NYU Certified Executive Coach |PCC level trained | AI curious
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