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Everything is Advertising.

Caitlin Cullen

Dispatches from the trenches of advertising. Fiction & Non-Fiction.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues61Foundeda year agoLast Issue3 days ago
Active

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everythingisadvertising.com
Artwork for Everything is Advertising.

Latest Issues

Maree Didn’t Want the Damn Flowers.

In an attempt to cleanse my TikTok feed of only political arguments, I’ve tried to linger on and watch more ‘hopecore’ content. First it started out as kind, nice, inspirational content that was actually kind of nice to scroll through befor...

3 days ago
11
2

I Accidentally Entered the Manosphere.

I recently got sucked into the self-help/motivation side of TikTok where everything is about digging deep and finding the motivation to achieve all your dreams (at least that’s the recruitment layer I was in). That’s when I stumbled across...

10 days ago
10
1

The Bike Wasn't the Real Business Anyway.

The Backstory

Peloton has released its 2026 earnings report, and the results are…interesting. Technically, for the first time in the company’s history, they’ve had an actually profitable year. Honestly, I wasn’t sure post-pandemic we’...

14 days ago
7

Aesthetic Distance.

Picture yourself in a quiet neighborhood in Echo Park. You're at a buddy's dinner party, and one of his coworkers, Janine, is there, and she seems pretty cool. Then she announces to the table that “ she doesn’t really watch TV.” She continu...

20 days ago
11
2

Narrative Repositioning.

There are a lot of brands out there that nobody really thinks about. Insurance companies, tax software, tire brands. Brands with incredibly high brand awareness that you know for one thing (and one thing only).

These brands sit in an odd p...

23 days ago
9
2

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Authors

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  • Caitlin Cullen

    I bite my nails. It's probably stress related.

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