
Dispatches from the trenches of advertising. Fiction & Non-Fiction.
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 51 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||

Stick with me, I will make a point (I promise).
Means Workwear posed this trick question. “Should murderers go to jail?” It’s not a real question. It’s only posed as one, and it's what’s called discursive disclosure.
Discursive disclosur...
This July 4th had an overall somber mood, but brands tried to put a positive spin on it and sell hats/sunscreen/chicken.
KFC x Johnny Knoxville.
KFC worked with Johnny Knoxville to create a PSA called “Finger Lickin’ Good.” The spot conne...
AI has access to all of human knowledge, every fact, case study, every insight, every strategy deck that’s been uploaded or scraped. Ask it for a campaign concept, and it will give you one. So, why do we need people?
In the ‘80s, Dan Wiede...
Polaroid
Polaroid launched a new billboard campaign. The ads are handwritten notes on white backgrounds, placed deliberately outside Apple Stores, Google offices, and in busy cities like New York and London. One reads “Real stories. No...
I enjoy the work I do, I think a lot of you do too. Some of you are building companies or campaigns or projects from the ground up that you really believe in. Some of you are just trying to get the rent paid this month or keep the lights on...
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The writers behind this newsletter.
I bite my nails. It's probably stress related.
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