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Artwork for Everything is Advertising.

Everything is Advertising.

Caitlin Cullen

Dispatches from the trenches of advertising. Fiction & Non-Fiction.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues57Foundeda year agoLast Issue38 hours ago
Active

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everythingisadvertising.com
Artwork for Everything is Advertising.

Latest Issues

Narrative Repositioning.

There are a lot of brands out there that nobody really thinks about. Insurance companies, tax software, tire brands. Brands with incredibly high brand awareness that you know for one thing (and one thing only).

These brands sit in an odd p...

38 hours ago
9
2

The Water is Just the Merch.

In 2021, you could buy a skateboard deck from a water company. They had 100 limited edition decks available, and priced at $500 each. They were painted red color that was mixed with Tony Hawk’s actual blood. Every single one sold out. It wa...

6 days ago
9

Did You Know She Was Talking About a Mango?

In the good ‘ol days of 2014, when Tumblr was at its peak, this post would pass through my feed every few months:

He visits my town once a year.
He fills my mouth with kisses and nectar.
I spend all my money on him.
Who, girl, yo...

9 days ago
11
1

The $180 Trail Shoe (That the Cool Kids Want).

The Salomon XT-6 is priced at $180, and has a contragrip outsole rated for wet rock. It was also engineered specifically for ultra-marathon distances on alpine terrain. There is no streetwear collection from Salomon, and that might actually...

13 days ago
7

Nobody Smart is Having a Good Time.

I love Vår’s content on TikTok, and would recommend it as necessary viewing for anyone exploring the platform. I really loved this video from her talking about how happiness is embarrassing:

@var.aunevikdon't mind the stain on my shirt whi...

16 days ago
12

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  • Caitlin Cullen

    I bite my nails. It's probably stress related.

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