Explain the Data
Isaac OresanyaExplain the Data is for anyone who wants to tell better stories with data. Subscribe now and get a free data storytelling guide.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 60 | Founded | a year ago | Last Issue | 7 days ago |
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explainthedata.substack.comLatest Issues
Actual vs Target vs Forecast
A company can miss its target and still have a strong year. It can also hit its target and still have a problem.
That sounds strange until you separate two ideas that often get mixed together: targets and forecasts.
A target is what the b...
Stop Comparing Everything To Last Month
If a company makes $120,000 in sales this month, that sounds useful. But is it a good result or a bad one? You cannot really tell yet.
Maybe the company made $90,000 last month. Now $120,000 looks like an improvement. Maybe the goal was $1...
Stop Making Impossible Promises with Data
Weather forecasters never say “it will rain tomorrow.” They say there is a 70 percent chance of rain.
That small change makes a big difference. It tells you rain is likely, but it also leaves room for a dry day. Nobody gets mad at the fore...
Customer ID, Email, Or Name: Which One Should You Trust?
Working with data means working with real people, and real people are messy.
Every customer dataset needs a way to tell one person apart from another. That sounds simple until you try to do it.
Most teams end up choosing between three com...
The Reason Companies Still Need Analysts
If data was always clean and ready to use, companies would not need analysts as much.
They would connect the numbers to a dashboard tool, refresh the page, and move on.
But that is not how real work goes.
Analysts matter because informat...
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The writers behind this newsletter.
From Isaac Oresanya at Explain the Data. Helping you understand and explain your data more clearly. For analysts who want to get better at thinking through data, not just clicking buttons.
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