Invisible Architecture
The real life behind building iOS products.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 5 | Founded | 6 months ago | Last Issue | 3 months ago |
| Active | |||||
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fabiofloris.substack.comLatest Issues
Invisible Architecture - Episode 5
When people talk about color in digital products, sooner or later those color emotion guides appear.
You’ve probably seen them.
Charts full of colors and meanings:
Blue = Trust
Red = Energy
Yellow = Optimism
Green = Health
They’re...
Invisible Architecture — Episode 4
When you say “I’m building an app,” people picture something clean: code, screens, a bit of polish, and maybe that movie moment where you hit Run and the universe applauds.
Reality is different: I spend days on things nobody can see. Not b...
Invisible Architecture — Episode 3: Taloma, or the name that forces you to take things seriously
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Not every name is born to “sound good.”
Some names are born to stop you from acting like an idiot.
Taloma is one of those.
Because when you’re building som...
Invisible Architecture — Episode 2 - Projects Change. Naming Pain Doesn’t.
This column is a build diary: it documents, step by step, what it means to take a product from zero to finish line, including mistakes and course corrections.
People think naming is a creative moment.
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Invisible Architecture — Episode 1
When people talk about building software, they talk about code.
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Frameworks.
Databases.
Performance.
Architecture.
That’s normal. Code is visible.
But...
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Subscribers, engagement, traffic and sponsorship for Invisible Architecture.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
iOS Developer & Product Builder SwiftUI · iOS · Product-driven apps
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