Economist, data engineer, cybersecurity. I write about systems, incentives, and entropy in modern organizations. Most failures are not operational, they are structural misreadings of reality.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 225 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
Read this Newsletter
fafi25.substack.comLatest Issues
The Past Can Be Rewritten. How Can We Tell?
THE FINANCIAL-HISTORICAL PROJECT — PART III. A COLLABORATION BETWEEN Dr. Oleg Maltsev. AND Farida Khalaf
TL;DR
A browser checks who it is talking to before it trusts anything; historical transmission has no such check. Roman empero...
The Past That Pays Its Own Defenders
THE FINANCIAL-HISTORICAL PROJECT : PART II. A COLLABORATION BETWEEN Dr. Oleg Maltsev. AND Farida Khalaf
TL;DR
The genuine sites of Yucatan stand empty while the rebuilt ones draw millions. In Alexandria a guide told us plainly that...
The Business of Antiquity
This essay is a collaboration between Farida Khalaf and Dr. Oleg Maltsev. History is written by whoever profits most from the version that survives. What happens when a civilization’s monuments outlive the knowledge that built them and the...
Stop Trying to Win. Start Trying Not to Lose.
History rewards those who read it as an instrument panel, not a memorial.
Join the newsletter
Why Not Losing Beats Winning
Most people treat history as a museum. A better use is as an early warning system. One of the sharpest warnings...
The Traffic Problem Inside Your Company
The Power of Removing: Why Subtraction Makes Your Business Faster
A continuation of the subtraction advantage: why removing complexity can make a business faster
A few months ago, I wrote about the subtraction advantage: how removing...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Lights On by Farida.
| Subscribers | Engagement | 80 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
SEO Reach
Where Lights On by Farida ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 79 | Monthly Search Traffic | Top Keywords |
|---|
Authors
The writers behind this newsletter.
Economist, data engineer, cybersecurity. I write about systems, incentives, and entropy in modern organizations. Most failures are not operational, they are structural misreadings of reality.
I help people build careers in the post-AI economy. Written by a 3x chief of staff and strategic adviser to founders, whose own career spans a $20B family office, a fintech startup, intelligence work, and now my own firm.
Ukrainian scholar and field researcher studying how to make the unknown understandable — then turn understanding into practical results.
Frequently Asked Questions
How can I access the email archive for Lights On by Farida?
You can find recent issues that have been published by Lights On by Farida on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Lights On by Farida have?
To see how many people subscribe to Lights On by Farida, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Lights On by Farida?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Lights On by Farida as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Lights On by Farida?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Lights On by Farida using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Lights On by Farida?
Scroll up to where it says Related Newsletters to see other publications like Lights On by Farida. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Lights On by Farida?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.