Fashion & Consumer Trends from Copenhagen
Andréia OliveiraIndependent field research on fashion trends, consumer behavior, circular fashion, secondhand culture and emerging trends in Copenhagen and Scandinavia.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Founded | 2 years ago | Last Issue | 11 days ago |
| Active | |||||
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trendwatchedit.substack.comLatest Issues
Trend-Led Secondhand Curation
My work as a trend analyst takes different forms, and it is not always easy to explain. I understand it as a continuous flow between research, observation and curation, with each part informing the next.
Through independent projects such a...
Behind the Front Row: The People Fighting to Keep Danish Fashion Alive
How many people criticized me and asked if I would give in to the Labubu hype during its peak? I made a few jokes about the doll back then, but the main point was never whether to use it or not. The truth is, I would have loved to have crea...
From pro cyclist to aquarium master: The immense value of your side passions
What inspires you? Where is your passion?
This is an invitation to feed your hobbies and keep them in motion. Perhaps there is something waiting there for you to discover about yourself or about the world. Stay curious. Keep your curiosity...
The Convergence of Urban Subcultures
You know that friend who brings together completely different groups of people at a wedding, makes everyone feel welcome, and somehow delivers an experience that exceeds all expectations?
That is exactly how Copenhagen has been embracing m...
When Copenhagen Changes Rhythm: Notes from Distortion
This week I was immersed in a commissioned research project during Distortion, one of Copenhagen’s most iconic street festivals. While I can’t share insights that belong to the client, I can take you with me through some of my personal obse...
Key Facts
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Authors
The writers behind this newsletter.
Copenhagen-based Trend, Culture & Consumer Behaviour Analyst specialising in fashion trends, circular fashion, secondhand culture & Scandinavian consumer shifts. I turn field research, street observation & cultural signals into independent analysis.
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