Fashion Techonolgy 101
Fashion Technology 101I’m Jessica Couch, a fashion tech expert. I go to conferences and do research so you don’t have to. I cover practical, impactful tools and trends to help fashion businesses grow smarter. Fit tech, AI, strategy—it’s all here. #fashiontechnology
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 120 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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fashiontech101.substack.comLatest Issues
The Fashion Tech Directory Is for Fashion Brands
I know the headlines around Phia and CaaStle have people side-eyeing fashion technology right now, wondering if any of it's real.
I get it.
But fashion tech isn't smoke and mirrors, you just need to know where to look. That's exactly wh...
Buyers Beware, You Need Sales Associates...
I cannot believe that so much qualitative data is being lost and never translating to buyers who are no longer able to connect with the needs of customers.
Retail Has Plenty of AI. Why Does the Store Still Feel the Same?
I have complained about this before.
Actually, I have receipts.
In 2023, I wrote about using technology to increase the value of the sales associate rather than trying to remove them from the retail experience. https://www.linkedin.com/pu...
Amazon Luxury: From Brand Resistance to Retail Power
When Amazon entered the luxury market, major brands were hesitant to participate. Nike had previously stepped away from the broader Amazon platform, while LVMH was reportedly among the luxury groups unwilling to embrace Amazon’s luxury stra...
Dupe Culture Has Gone Mainstream
Fashion dupes were once surrounded by shame, controversy, and a clear divide between luxury and imitation. Today, that stigma has largely disappeared.
Influencers and shoppers openly share Amazon dupe links through platforms like LTK, earn...
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I’m Jessica Couch, a fashion tech expert. I go to conferences and do research so you don’t have to. I cover practical, impactful tools and trends to help fashion businesses grow smarter. Fit tech, AI, strategy—it’s all here. #fashiontechnology
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