Fashion Techonolgy 101
Fashion Technology 101I’m Jessica Couch, a fashion tech expert. I go to conferences and do research so you don’t have to. I cover practical, impactful tools and trends to help fashion businesses grow smarter. Fit tech, AI, strategy—it’s all here. #fashiontechnology
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 117 | Founded | a year ago | Last Issue | 13 days ago |
| Active | |||||
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fashiontech101.substack.comLatest Issues
Amazon Luxury: From Brand Resistance to Retail Power
When Amazon entered the luxury market, major brands were hesitant to participate. Nike had previously stepped away from the broader Amazon platform, while LVMH was reportedly among the luxury groups unwilling to embrace Amazon’s luxury stra...
Dupe Culture Has Gone Mainstream
Fashion dupes were once surrounded by shame, controversy, and a clear divide between luxury and imitation. Today, that stigma has largely disappeared.
Influencers and shoppers openly share Amazon dupe links through platforms like LTK, earn...
The Myth of 'True to Size'
After trusting a friend's "true to size" recommendation, a disappointing sneaker purchase reveals a bigger industry problem. Fit isn't universal—it's personal. The conversation becomes a case for why retailers need to move beyond vague sizi...
Dupe Culture Is Winning—and Amazon Understands Why
Consumers are no longer ashamed of buying dupes. In a tighter economy, lower-priced alternatives can feel less like a compromise and more like a practical way to participate in fashion without overspending.
Even shoppers who can afford lux...
True To What Size
Without a real point of parity we may never know how things fit!
I believe we’re moving into a world where everything should be curated and personalized.
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I’m Jessica Couch, a fashion tech expert. I go to conferences and do research so you don’t have to. I cover practical, impactful tools and trends to help fashion businesses grow smarter. Fit tech, AI, strategy—it’s all here. #fashiontechnology
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