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Fat Stacks

Jon Dykstra

A clear, instinct-driven look at writing and publishing online in an AI world.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues11Founded7 months agoLast Issue20 days ago
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fatstacks.substack.com
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Latest Issues

The Blog I Never Should Have Quit

I shut ‘er down not because I didn’t like the niche but because it hadn’t shovelled a million bucks into my pocket by month six.

The curse of the newb is impatience.

The reason it made squat wasn’t lack of traffic but my having no clue ho...

20 days ago
1

Did Jeremy Irons Accidentally Explain the Internet Economy?

I watched the movie Margin Call last night.

It’s about the lead-up to the 2008 financial crisis through the lens of a “fictitious” investment bank in NYC.

FYI movie spoiler alert below.

Said bank is helmed by John Tuld, played by Jeremy...

a month ago
2

It's Finally Better Than Me

I’ve been coming up with topics and titles for my sites for 15+ years.

One of my first courses I sold taught keyword research.

During the SEO days, SEO drove the process.

Today, ability to get attention drives the process.

It takes time...

a month ago

Will AI bridge this gaping hole in our industry?

It’s safe to say more people prefer creating than managing.

It explains, in part, the powerful lure of becoming an online creator or influencer.

When you think about it, there aren’t that many jobs that let you create unfettered. But ther...

a month ago

Inaccurate revenue numbers?

Did you know that the revenue reported by page url in Mediavine only reports revenue for that page view and does NOT include revenue earned from subsequent page views for each visitor?

If your site averages 1.4 page views per visitor, RPMs...

a month ago

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  • Jon Dykstra

    Publisher. Builder. Investor. Writing about online business and designing a life that's as close to a 24/7/365 vacation as possible.

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