LAYER BY LAYER
Fatema RajaWeekly essays on design, brand and culture.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
Read this Newsletter
fatemaraja.substack.comLatest Issues
India Is Way Cooler Than Its Palaces
Hello readers. I'm writing this one a little giddy, because I just booked a ticket to my favourite artist's India tour, and as someone who thinks music is almost spiritual, I've always felt that artists who can actually bring people togethe...
India's long, slow return to its own visual language
Hi everyone, I'm Fatema Raja, I write Layer by Layer — a newsletter where I share my perspective on design, branding, and consumer psychology. What started as an archive for my own rabbit holes has grown into a family of 6.3k subscribers. S...
Everything Old Is New Again
Open your Instagram right now. I’ll wait.
There’s a good chance you just scrolled past a campaign that looked like it was shot on a VHS camera, a fashion brand showing wide-leg jeans that your mother wore in 1993, a graphic tee with typogr...
Built to Scale, Designed to Feel
To all the new readers, hi 👋, I am Fatema Raja. Layer by Layer is my weekly newsletter where I peel back the layers of brand, design, and culture, one story at a time.
I have spent the last three weeks away from this page, deep in...
The Art of Being Unmistakable.
There is a recording of John Cage performing 4’33” in 1952. The pianist sat at the piano. He opened the lid. He did not play a single note for four minutes and thirty-three seconds. The audience heard the room — shuffling, rain splattering...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for LAYER BY LAYER.
| Subscribers | Engagement | 84 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #133 |
Authors
The writers behind this newsletter.
Peeling back layers of brand, design, and culture
Frequently Asked Questions
How can I access the email archive for LAYER BY LAYER?
You can find recent issues that have been published by LAYER BY LAYER on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does LAYER BY LAYER have?
To see how many people subscribe to LAYER BY LAYER, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in LAYER BY LAYER?
Newsletter advertising can be extremely effective when it's done right. Before you pitch LAYER BY LAYER as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like LAYER BY LAYER?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact LAYER BY LAYER using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to LAYER BY LAYER?
Scroll up to where it says Related Newsletters to see other publications like LAYER BY LAYER. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact LAYER BY LAYER?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.