LAYER BY LAYER
Fatema RajaWeekly essays on brand, design and culture
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | a year ago | Last Issue | 9 days ago |
| Active | |||||
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fatemaraja.substack.comLatest Issues
Every Story Needs a Villain. So Does Your Brand
Hello 👋 from sunny Goa, where today, for the first time in weeks, my air conditioner got a break. It drizzled for barely an hour, but after a summer that refused to end, it felt like a big sigh of comfort, the kind you only feel because th...
The Art of Brand Merch
A few weeks ago I came home to Goa after a summer in Berlin, just in time for my end-of-monsoon clear-out. It is a small ritual. Anything I haven’t used in a year goes into a donation box, or to a friend I know will love it more than I did....
Not Sure What To Launch Next? Start Talking to Your Customers.
I spent ten years building tech brands and products, and almost everything I know about consumer research goes back to one field visit. I was heading design for Gojek, and our team had spent months on a new payments product. We’d tested eve...
How to Design a Brand Code Like Yayoi Kusama
Yayoi Kusama changed her medium every decade for seventy years. She never changed the dot.” Last month, the art world lost one of its most iconic contemporary avant-garde artists, Yayoi Kusama. She died in Tokyo on 14 August, aged 97, and s...
We Were Raised by Hoarders, but We're Learning to Curate.
I was back home a few months ago when my mom had some guests over, and at some point in the evening I found myself photographing the glasses. Not the food, not the guests, just these glasses she’d pulled out for the occasion- you know the b...
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Peeling back layers of brand, design, and culture
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