LAYER BY LAYER
Fatema RajaWeekly essays on design, brand and culture.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 33 | Founded | a year ago | Last Issue | 13 days ago |
| Active | |||||
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fatemaraja.substack.comLatest Issues
How to Design a Brand Code Like Yayoi Kusama
Yayoi Kusama changed her medium every decade for seventy years. She never changed the dot.” Last month, the art world lost one of its most iconic contemporary avant-garde artists, Yayoi Kusama. She died in Tokyo on 14 August, aged 97, and s...
We Were Raised by Hoarders, but We're Learning to Curate.
I was back home a few months ago when my mom had some guests over, and at some point in the evening I found myself photographing the glasses. Not the food, not the guests, just these glasses she’d pulled out for the occasion- you know the b...
The Brand Personality Trick No One Talks About
Okay, so if you work in branding or are a founder, here’s a phrase you’ve heard a million times: your brand needs a personality. Every deck says it, every consultant says it, and somehow nobody ever tells you what that’s actually supposed t...
Graphic Designer ≠ Art Director ≠ Creative Director
A few weeks ago I interviewed for an Art Director role.
Three rounds in, and finally a call with the founder and their head of marketing, but nobody was asking me how I’d run a shoot, or how I’d brief a set of freelance illustrators, or ho...
Reach Is Dead. Craft Is the New Currency.
Hallo readers!
I’m currently writing to you from Berlin, so apologies for not being consistent with my newsletters lately. Last year my best friend and I decided to spend the summer in this city, and there’s so much I want to tell you abou...
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Peeling back layers of brand, design, and culture
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