LAYER BY LAYER
Fatema RajaWeekly essays on design, brand and culture.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Subscribers | Read | fatemaraja.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Art of Being Unmistakable.
There is a recording of John Cage performing 4’33” in 1952. The pianist sat at the piano. He opened the lid. He did not play a single note for four minutes and thirty-three seconds. The audience heard the room — shuffling, rain splattering ...
The Design System Starts with the Packaging, Not the Logo.
Pick up a product. Any product from a category where what is inside the container is invisible: a serum, a perfume, a face oil, a protein bar. Before you read the label, before you register the brand name, before you have processed a single...
Appreciation Over Aspiration: A $600B Shift in India's Consumer Mindset
There is a particular kind of spending guilt that belongs to a specific generation of Indians. The guilt of buying something good when something cheaper would have done. The guilt of not waiting for a sale. The guilt that arrived whenever m...
Authors
The writers behind this newsletter.
Design Systems and Brand Strategy. In my weekly newsletter LAYER by LAYER. I peel back layers of design, brand and culture.
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