
On real estate creative direction, product strategy, and brand
| Platform | Pricing | Only free issues | Publishes | Infrequently | |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 4 years ago | Last Issue | 3 months ago |
| Active | |||||

I'm standing in the middle of a sun-drenched old army hangar. A dozen guests, many in cowboy hats and boots, whisper and float through the room to observe the art from different angles. My attention keeps slipping towards a surprising objec...
My name is Fed, and I write about product and creative direction in real estate. I’ve led brand, and marketing at Neutral, a multifamily developer operating in the Midwest and California.
This article may be too long for some email clients...
My name is Fed, and I write about creative direction in real estate. Currently, I lead product strategy, brand, and marketing at Neutral, a wellness-oriented multifamily developer operating in the Midwest and California.
Every build...
I have a soft spot for romantic movies and sitting by the fire. My friends Keaton and Mike managed to create a perfect movie to enjoy both.
In less than a half hour, Fire Burning lets you remember the tender feeling of a high-school crush,...
The United States has been building around 1 million new single-family homes per year. The Case Study Houses program produced 25 homes over a span of two decades.
And yet, on coffee tables around the world, you're likely to stumble upon on...
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The writers behind this newsletter.
Product strategy and creative direction in real estate development. https://fednovikov.com
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