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Fedor Novikov

On real estate creative direction, product strategy, and brand

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Substack
PricingOnly free issuesPublishesInfrequently
Issues14Founded4 years agoLast Issue3 months ago
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Latest Issues

On Living With a Space

I'm standing in the middle of a sun-drenched old army hangar. A dozen guests, many in cowboy hats and boots, whisper and float through the room to observe the art from different angles. My attention keeps slipping towards a surprising objec...

3 months ago
17

Case Study: 517 W Main St by Neutral

My name is Fed, and I write about product and creative direction in real estate. I’ve led brand, and marketing at Neutral, a multifamily developer operating in the Midwest and California.

This article may be too long for some email clients...

8 months ago
12

Movie Credits for Buildings

My name is Fed, and I write about creative direction in real estate. Currently, I lead product strategy, brand, and marketing at Neutral, a wellness-oriented multifamily developer operating in the Midwest and California.


Every build...

8 months ago
12
3

Fire Burning

I have a soft spot for romantic movies and sitting by the fire. My friends Keaton and Mike managed to create a perfect movie to enjoy both.

In less than a half hour, Fire Burning lets you remember the tender feeling of a high-school crush,...

a year ago
2

Case Study Houses 2.0.

The United States has been building around 1 million new single-family homes per year. The Case Study Houses program produced 25 homes over a span of two decades.

And yet, on coffee tables around the world, you're likely to stumble upon on...

2 years ago
17
2

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    Product strategy and creative direction in real estate development. https://fednovikov.com

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