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Artwork for Mobile Ad Revenue

Mobile Ad Revenue

Felix Braberg

Mobile Ad Monetization optimizations for mobile games and mobile applications. Game ad placement design and network negotiations.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues60SubscribersRead felixbraberg.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

How Royal Kingdom Is Scaling with Interstitials and Rewarded Ads

The mobile gaming world shifted on its axis with the rapid rise of Pixel Flow last year. In just a couple of months, the newly launched game scaled to $22 million per month in IAPs and another $16 million per month in ad revenue.

9 days ago
2
0

How to Balance eCPM and Latency for Maximum Ad Revenue

Let’s state a fact. If you, as a publisher, only run header bidding networks, you will run a more efficient auction and serve ads faster, but over time, ad revenue will decrease. Why? Bidders will gradually reduce their bids when there is n...

14 days ago
4
0

Scaling Ad Revenue in India: What Actually Works

In case you have not noticed, India has a massive population, around 1.47 billion people. While Indian users typically have lower lifetime value and rarely convert through in-app purchases, they are highly engaged with ads.

22 days ago
2
0

Your updated App-ads.txt file for April 2026

The Premium Mobile Ad Monetization Newsletter #5

23 days ago
5
0
Paid

Authors

The writers behind this newsletter.

  • Felix Braberg

    Mobile Ad Monetization Expert with 10 years of experience. Over $500m earned for my clients. Worked with leading mobile games, DSPs, and Ad networks.

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