
Mobile Ad Monetization optimizations for mobile games and mobile applications. Game ad placement design and network negotiations.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 60 | Subscribers | Read | felixbraberg.substack.com |
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The mobile gaming world shifted on its axis with the rapid rise of Pixel Flow last year. In just a couple of months, the newly launched game scaled to $22 million per month in IAPs and another $16 million per month in ad revenue.
Let’s state a fact. If you, as a publisher, only run header bidding networks, you will run a more efficient auction and serve ads faster, but over time, ad revenue will decrease. Why? Bidders will gradually reduce their bids when there is n...
In case you have not noticed, India has a massive population, around 1.47 billion people. While Indian users typically have lower lifetime value and rarely convert through in-app purchases, they are highly engaged with ads.
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The writers behind this newsletter.
Mobile Ad Monetization Expert with 10 years of experience. Over $500m earned for my clients. Worked with leading mobile games, DSPs, and Ad networks.
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