Mobile Ad Monetization optimizations for mobile games and mobile applications. Game ad placement design and network negotiations.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 83 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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felixbraberg.substack.comLatest Issues
Your eCPMs Didn't Break; They Went on Holiday.
What do the savannas of South Africa’s Kruger National Park have in common with mobile Rewarded and Interstitial eCPMs? They both have a dry season. In Kruger, the driest month is usually August. In mobile ad monetization, the driest months...
Your 7th Rewarded Ad is Worth Less Than an Interstitial
Two weeks ago, I wrote about “How many ads are enough?” To make a blog post even shorter, I found that eCPMs fell roughly 4% to 5% with every consecutive ad a user saw. By the 12th impression, value was 39% to 53% below where it started. Th...
How to Calculate the Integration Bonus to Ask From Ad Networks
The Mobile Ad Monetization Newsletter #61
Happy peak vacation week, my dear reader! This week is the most holidayed week in Europe and the USA. It’s so quiet that only the Turks are responding to messages. I think it’s the perfect time to...
Updated Mobile Advertiser Block List - 3,866 Apps to Block
The Premium Mobile Ad Monetization Newsletter #11
Here’s the August edition of my curated Mobile Master Block List.
Your updated App-ads.txt file for August 2026
The Premium Mobile Ad Monetization Newsletter #10
Every month, premium subscribers to the Mobile Ad Revenue Newsletter receive a fully updated app-ads.txt file from all major networks to help them maximize ad revenue with minimal effort.
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Mobile Ad Revenue.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where Mobile Ad Revenue ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 109 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
Mobile Ad Monetization Expert with 10 years of experience. Over $500m earned for my clients. Worked with leading mobile games, DSPs, and Ad networks.
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