No 💩 BS newsletter with useful stuff about UA & creatives in the post-IDFA world
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 464 | Founded | 4 years ago | Last Issue | 4 days ago |
| Active | |||||
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lancaric.substack.comLatest Issues
Bulldozer Master case study: 2500+ creatives a month, and a Bumblebee from Wish.
Supercent did it again. Same playbook as Pizza Ready, new theme, and another idle game climbing to the top of the download charts while looking like a vibe-coded prototype someone built over two weekends.
Jakub and I sat down with Bulldoze...
🐜 👑 Ants 1, Scopely 0
It happened. In the 30 days to October 27, 2026, Colony Flow! made $12.44M in IAP. Pixel Flow! made $11.92M. Colony Flow also took 3.44M downloads to Pixel Flow’s 0.94M, that’s 3.7x the installs. And this isn’t one lucky Sunday: Colony Flow...
Brutally Honest #234 by Matej Lancaric
Hey, FAM! What’s up?
13.2% MORE revenue for Robot Breaker last month
I recently integrated LINK into BOTH of my games and am earning extra revenue! Calculate it for yourself!
What is Link worth to your game? At $6 LTV, 55% IAP and...
Brutally Honest #233 by Matej Lancaric
Hey, FAM! What’s up?
I integrated LINK recently into BOTH of my games and am earning additional revenue! This is what they say:
We pay your players. We pay you on top.
Link is an integrated in-game widget that lets users register on our...
Brutally Honest #232 by Matej Lancaric
Hey, FAM! What’s up?
🥃 Drink talk
Getting back to normal before I go to my annual Santa Barbara “retreat” with my daughter. Oh yeah, a little bit of quiet time and a different time zone.
QUIET TIME during the day, but I hate those m...
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Authors
The writers behind this newsletter.
Helping Games Grow 🚀12+ years of experience 🎮56 global launched games 📈 User Acquisition 🎯 Marketing Strategy
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