No \ud83d\udca9 BS newsletter with useful stuff about UA & creatives in the post-IDFA world
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 430 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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Brutally Honest #216 by Matej Lancaric
Hey, FAM! What’s up?
🥃 Drink talk
Yesterday, I was at a Linkin Park concert in Vienna. So emotional for me because I didn’t get a chance to see them before Chester died. It was 15 years ago, and I didn’t even have enough money to buy...
Playable Ads Trends in Mobile Games & Apps - May 2026
a monthly trends review of top-performing playable ads across different genres.
As the UA landscape evolves, so do the creative trends that shape how games communicate with their audiences. With the rise of Applovin and increased spend on...
🕺MAU Vegas 2026 Recap: What People Actually Said
The pre-event MAU newsletters outlined the agenda. The LinkedIn posts that hit in the days after told you what people actually walked away talking about. Those are two different things, and the gap is where the interesting takeaways live....
The Rewarded UA Handbook TL;DR
Almedia, the company behind Freecash, just dropped Part I of its 2026 Rewarded UA Handbook. It is built on a survey of 912 mobile UA people across 10 tier-1 markets, run by Atomik Research (MRS-certified) between December 2025 and January 2...
Brutally Honest #215 by Matej Lancaric
Hey, FAM! What’s up?
🥃 Drink talk
Almedia is throwing its first Summit. I think it’s going to be a big deal.
Berlin, July 2-3. Invite-only. 100 people, all of them actual game devs and publishers, not the usual conference crowd that...
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Authors
The writers behind this newsletter.
Helping Games Grow \ud83d\ude8012+ years of experience \ud83c\udfae56 global launched games \ud83d\udcc8 User Acquisition \ud83c\udfaf Marketing Strategy
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