No 💩​ BS newsletter with useful stuff about UA & creatives in the post-IDFA world
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 459 | Founded | 4 years ago | Last Issue | 4 days ago |
| Active | |||||
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Playable Ads Trends in Mobile Games & Apps - September 2026
the real stuff about playables every month for you ... get it while its hot!
As the UA landscape evolves, so do the creative trends shaping how games communicate with audiences.
Brutally Honest #231 by Matej Lancaric
Hey, FAM! What’s up?
🥃 Drink talk
What a WEEK. Stunning event with Laton & Google. Amazing Mobidictum show.
Then I had to change flights and rush home because my daughter got sick with a high fever.
My grandpa passed away; I just...
Brutally Honest #230 by Matej Lancaric
Hey, FAM! What’s up?
🥃 Drink talk
Our Laton + 2.5gamers + Google event was a GREAT success.. Well, we didn’t expect anything else.. Love you all for coming and for the support.
Kinoa turns your existing players into more reve...
Snapchat is BACK? Supercell proves it with playables? WHOAH!
Supercell ran playables on Snapchat and got 37% cheaper installs. Wait, what? Lets unpack this step by step. Both Supercell & Snap with playables? No way!
Subscribe now
Ok, ok, let’s not fluff the intro.
Supercell, the studio that is kil...
📘​A brutally honest read of AppsFlyer’s State of Creative Optimization 2026
Everyone is making more ads. Almost nobody is making better creatives. We have finally here the Appsflyer State of Creative optimisation 2026 report.
GET THE REPORT NOW
TL;DR (the 5-minute version) of Appsflyer’s State of Creative Op...
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Authors
The writers behind this newsletter.
Helping Games Grow 🚀12+ years of experience 🎮56 global launched games 📈 User Acquisition 🎯 Marketing Strategy
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