No \ud83d\udca9 BS newsletter with useful stuff about UA & creatives in the post-IDFA world
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 447 | Founded | 4 years ago | Last Issue | 3 days ago |
| Active | |||||
Read this Newsletter
lancaric.substack.comLatest Issues
Brutally Honest #225 by Matej Lancaric
Hey, FAM! What’s up?
🥃 Drink talk
Been spending some time analyzing my creatives. Check it out!
Kinoa turns your existing players into more revenue, in real time, without waiting on development. Same players. More revenue.
W...
🤓How to find a Winning Creative? Real-data from my OWN GAME!
Everyone has a dashboard. Almost nobody learns from it. I spent the last 30 days staring at Singular’s Creative IQ dashboard for Robot Breaker, my own game where I use Singular as an MMP. Not because it’s pretty (it is, kind of), but becaus...
Brutally Honest #224 by Matej Lancaric
Hey, FAM! What’s up?
🥃 Drink talk
No Gamescom this year! Thanks god, but you should definitely enjoy it. See you next time..
Kinoa turns your existing players into more revenue, in real time, without waiting on development. S...
Brutally Honest #223 by Matej Lancaric
Hey, FAM! What’s up?
🥃 Drink talk
Olala, new playable trends are here:
Kinoa turns your existing players into more revenue, in real time, without waiting on development. Same players. More revenue.
What Kinoa is
- One plat...
Playable Ads Trends in Mobile Games & Apps - July 2026
the real stuff about playables every month for you ... get it while its hot!
As the UA landscape evolves, so do the creative trends that shape how games communicate with their audiences. With the rise of Applovin and increased spend on SDK...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Brutally Honest by Matej Lancaric.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Brutally Honest by Matej Lancaric ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 623 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #72 |
Authors
The writers behind this newsletter.
Helping Games Grow \ud83d\ude8012+ years of experience \ud83c\udfae56 global launched games \ud83d\udcc8 User Acquisition \ud83c\udfaf Marketing Strategy
Social
Frequently Asked Questions
How can I access the email archive for Brutally Honest by Matej Lancaric?
You can find recent issues that have been published by Brutally Honest by Matej Lancaric on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Brutally Honest by Matej Lancaric have?
To see how many people subscribe to Brutally Honest by Matej Lancaric, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Brutally Honest by Matej Lancaric?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Brutally Honest by Matej Lancaric as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Brutally Honest by Matej Lancaric?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Brutally Honest by Matej Lancaric using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Brutally Honest by Matej Lancaric?
Scroll up to where it says Related Newsletters to see other publications like Brutally Honest by Matej Lancaric. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Brutally Honest by Matej Lancaric?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.