Brutally Honest by Matej Lancaric
Matej LancaricNo \ud83d\udca9 BS newsletter with useful stuff about UA & creatives in the post-IDFA world
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 361 | Subscribers | Read | lancaric.substack.com |
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| #52 |
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Brutally Honest #188 by Matej Lancaric
Hey, FAM! What’s up?
Your CPI is fine. Your VALUE signal is 💩 - Fix it!
Wohooo! The big VO (Value Optimization - yes, I still call it VO) is finally here. Meta’s app campaigns now drive materially better outcomes when you optimize for value rather than volume.
🧠 MVP UA Template: I want to launch first Meta campaigns. Now what?
Step-by-step UA template for everybody. Use it ASAP!
I rarely discount (well, right now) 🏷️
Okay wow, I’m speechless 😶
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Authors
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Helping Games Grow \ud83d\ude8010+ years of experience \ud83c\udfae32 global launched games \ud83d\udcc8 User Acquisition \ud83c\udfaf Marketing Strategy
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