No \ud83d\udca9 BS newsletter with useful stuff about UA & creatives in the post-IDFA world
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 432 | Founded | 3 years ago | Last Issue | 17 days ago |
| Active | |||||
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Brutally Honest #217 by Matej Lancaric
Hey, FAM! What’s up?
🥃 Drink talk
Sailing in Croatia is going well! Crew with my best friends: Michal TUNA Bubernik & Tomas Belak!
This week’s newsletter is brought to you by Airbridge and their new product, Core Plan, built...
The Definitive 2026 D2C Guide: How top studios drive 40%+ of Revenue
start this quarter
No bullshit, brutally honest: the biggest margin unlock in mobile gaming since the free-to-play transition and COVID UA is sitting right in front of you. It’s finally legal in the markets that matter, the window is wide...
Brutally Honest #216 by Matej Lancaric
No 💩 BS newsletter with useful stuff about UA in the post IDFA world
Hey, FAM! What’s up?
Playable Ads Trends in Mobile Games & Apps - May 2026
a monthly trends review of top-performing playable ads across different genres.
As the UA landscape evolves, so do the creative trends that shape how games communicate with their audiences. With the rise of Applovin and increased spend on...
🕺MAU Vegas 2026 Recap: What People Actually Said
Here’s the synthesis from the field notes that mattered.
The pre-event MAU newsletters outlined the agenda. The LinkedIn posts that hit in the days after told you what people actually walked away talking about. Those are two different thin...
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Authors
The writers behind this newsletter.
Helping Games Grow \ud83d\ude8012+ years of experience \ud83c\udfae56 global launched games \ud83d\udcc8 User Acquisition \ud83c\udfaf Marketing Strategy
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