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FFA - Free For All

Tania de Bono

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Latest Issues

Why YZY could beat Gap.

I walked down Broadway in SoHo. According to Apple Maps (my preferred directory choice), there should have been Gap stores between Broome and Spring. It wasn't, and there isn't a Gap store below 14th street anymore.

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Phoebe Philo.

*Alternative title - Phinding Philo.

As you know, if you use the internet, and simultaneously use Instagram, it was announced that Phoebe Philo will be launching her eponymous brand sometime next year.

I have some questions and would li...

5 years ago
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A brand should never have to solely speak on behalf of itself, the highest level of success is when everyone else does it for them.

Instagram originally, was so powerful, a platform a brand could control by the minute? A marketing tool th...

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  • Tania de Bono

    Co-founder of HORSE LLC, a creative consultancy focusing on research, strategy, and creative execution for luxury and commercial brands.

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