FinStrat CFO
Data-led financial strategy and support for exceptional business results.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | a year ago | Last Issue | 5 months ago |
| Active | |||||
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finstratcfo.substack.comLatest Issues
AI Didn't Replace Me as a CFO. It Made Me 10x More Effective
I’m a fractional CFO. No analysts. No associates. Just 30 years of executive finance experience, a laptop, and a bet that I could serve multiple agency clients at the level they deserve without building overhead that defeats the purpose of...
You Don't Need 47 KPIs. You Need 5.
This isn’t another “metrics matter” article.
It’s the five numbers I actually look at when I sit down with agency founders, and the 40+ I tell them to delete. Five categories. Seven metrics total. That’s it.
If you’re running a PR firm, d...
The CFO Playbook: March Madness Edition
March Madness starts this week. So let’s fill out a bracket. Not for basketball. For your business.
Every agency owner has their go-to financial moves when things get tight (or when they’re trying to get ahead). Cost cuts. Hiring freezes....
AI in Communications: The Fear Is Fading, the Hype Is Loud, and the Opportunity Is Real
No apocalypse predictions. Just what’s working, what isn’t, and what’s coming.
Here’s what emerged:
Don’t Boil the Ocean. Pick 2–3 Wins.
The unanimous advice: stop trying to do everything.
Jason put it simply: make it “super easy to...
Big Agency “Proprietary AI” Is Mostly Packaging
The panel was blunt about the splashy AI platform announcements from holding companies. Sally cited a journalist teardown that called one major agency platform “all hype.”
The consensus? The real advantage large agencies have isn’t the too...
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Data-led financial strategy and support for exceptional business results.
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