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First Floor

Shawn Reynaldo, April Clare Welsh, Frankie Pizá
Thousands of paid subscribers

A newsletter about electronic music and the culture / industry that surrounds it.

Platform
Substack
PricingFreemiumPublishesDaily
Issues597Founded7 years agoLast Issue6 days ago
Active

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Latest Issues

First Floor #312 – The Seductive Embrace of Cultural Status and Institutional Power

I know these newsletters often begin with a meaty preamble of some sort, but much of my morning involved packing a bag and getting myself to the airport, and if everything has gone according to plan, I will be sitting on a plane at the mome...

6 days ago
6

Eurovision Is More Radical Than the Biennale

There’s something ironic about the Venice Biennale and Eurovision both happening during the same week. The former, founded in 1895, is often described as the “Olympics of the Art World,” as its curated international exhibition is supplement...

8 days ago
27

First Floor #311 – Shamelessness As a Marketing Strategy

I can’t promise that I will never mention Geese again in the newsletter, but believe me when I say that I really, really didn’t want to talk about them, even when the story initially broke about the shiesty marketing outfit they’d hired to...

13 days ago
26

Music Discourse Is Plentiful, Often Angry and Increasingly Not About Music at All

Why is industry- and culture-focused commentary now taking up such a huge portion of the music conversation?

“Does Anyone Like Music?”

15 days ago
33
Paid

First Floor #310 – Reckoning with Rave Tourism

Tomorrow is Bandcamp Friday. I don’t even particularly like Bandcamp Friday—First Floor readers may remember that I devoted an entire essay to the question of whether it should be retired back in 2022—and I’m already dreading the inevitable...

20 days ago
17

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Ranked Keywords7kMonthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

#18
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/Music(Free)
#9
Substack
/Music(Paid)

Authors

The writers behind this newsletter.

  • Shawn Reynaldo

    Shawn Reynaldo is a Barcelona-based writer/editor who specializes in electronic music. Author of the First Floor newsletter, he was formerly an editor at RBMA and XLR8R and has also contributed to Pitchfork, NPR, SPIN, Resident Advisor and DJ Mag.

  • April Clare Welsh

    Freelance writer based in Portugal. One half of the Bué Fixe radio show.

  • Frankie Pizá

    "CONTEXT PROTECTION"

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