First Patient In
Paul IvsinPatient enrollment best practices, worst practices, and just plain weird practices
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Subscribers | Read | firstpatientin.substack.com |
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The Trial Manager’s (Illustrated) Guide to Evaluating Trial Advertising
###### [Disclaimer: all the ads used as examples in this post are real – I screen captured them as they were served to me on social platforms. I did not work on any of them and have no inside knowledge about how or why they were created.]
Making Clinical Trial Ads Less Bad, Part 1: Creative ROI
> “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”
Why is so much trial advertising so bad?
One absolutely fair criticism of patient recruitment service providers is: a lot (maybe most?) of its visible work product seems, objectively, bad.
And all the sites are dying?
Just about a year ago, I wrote a piece about the eerily persistent myth of the “one-and-done” investigator. We have been claiming for more than 20 years that half of trial investigators leave clinical research after only one trial. That’s …...
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