firstdraft
KashA diary of a marketer navigating a career in tech.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 7 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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firstdrafton.substack.comLatest Issues
The Detour
I started leading marketing & growth teams early in my startup career. When presented with my very first leadership opportunity, I jumped at it—at the time, I was of the opinion that people leadership was the only real path to growing my ca...
Can everyone see my screen?
Editor’s note: A sudden thought hit me when I was on the subway commuting to work last week—it’s been more than a month since I published a piece here. As I edged through the crowds and settled myself into a rare seat on the train, I began...
The GTM abyss
Editor’s note: I covered programmatic personalization in my earlier post and got many follow up questions. This piece goes deeper on the specific segment where I think it has the most impact.
Most PLG funnels are optimized for two segments...
A recap of Sculpt 2025
Last week we wrapped up Sculpt, Clay’s first user conference.
Over 500 people joined us in person, and we heard from an incredible group of speakers like Stevie Case from Vanta, Jessica Chiew from Canva, and Scotty Huhn from OpenAI. We als...
Automating persona research with Clay
Most GTM teams know their buyers on paper: they have an org chart mapped out, job titles documented, and basic pain points listed in a shared deck. But there's a gap between knowing who your customers are and understanding them deeply. It's...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for firstdraft.
| Subscribers | Engagement | 62 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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