firstdraft
KashA newsletter on marketing, AI, and growth
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 5 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||
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firstdrafton.substack.comLatest Issues
The GTM abyss
Editor’s note: I covered programmatic personalization in my earlier post and got many follow up questions. This piece goes deeper on the specific segment where I think it has the most impact.
Most PLG funnels are optimized for two segments...
A recap of Sculpt 2025
Last week we wrapped up Sculpt, Clay’s first user conference.
Over 500 people joined us in person, and we heard from an incredible group of speakers like Stevie Case from Vanta, Jessica Chiew from Canva, and Scotty Huhn from OpenAI. We als...
Automating persona research with Clay
Most GTM teams know their buyers on paper. They have an org chart mapped out, job titles documented, and basic pain points listed in a shared deck. But there's a gap between knowing who your customers are and going deep on understanding the...
Lifecycle marketing: what's next
Lifecycle marketing has come a long way. The popularity of PLG brought with it richer behavioral data and sophisticated platforms for trial onboarding, re-engagement and churn prevention campaigns: B2B SaaS drew inspiration from B2C counter...
Automation without the compromise
Tuesday, 8:47 AM. A message from a rep on the #pmm-support Slack channel:
“Hey—a new prospect just mentioned AcmeAI. What’s our angle against them again?”
Within 30 seconds, an AI agent responds with a competitive summary:
TL;DR: Acm...
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