Flack
Lulu Cheng MeserveyA new playbook for communications
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 19 | Subscribers | Read | getflack.com |
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GO DIRECT: THE MANIFESTO
## I. TRADITIONAL PR IS DEAD.
The comms of falling in love
I always say people underestimate the power of comms. It can make people choose what to buy, decide where to work, or change what they believe. On a personal level, it can even influence how people feel about each other.
The 5 ingredients of a great fundraising announcement
One of the top comms questions from VCs and startups is: How should we announce our fundraise?
How to go viral: Barbie’s billion dollar meme machine
Barbie has crossed $1 billion at the box office, propelled by historic hype. By now it’s a truism that the film had amazing marketing — but most of the hype around Barbie wasn’t part of the official marketing campaign. It wasn’t the ads, pa...
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