FLTR Paper
Andy AndersonI combine 20 years of B2C and B2B marketing with my work in specialty coffee to share practical strategies that help coffee businesses grow.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 64 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||
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fltrpaper.comLatest Issues
The internet is dying
The internet used to be a place where someone published something useful, and someone else visited their website to find it.
AI is changing all of that.
In March 2025, a Pew Research Center study analysed 68,879 Google searches made by 90...
Your most popular social media post is doing nothing for your business
Francis Beaumont lived in Shakespeare’s shadow. He was an English playwright who lived at the same time as Will. One of his best-known works is The Knight of the Burning Pestle, first performed around 1607.
Inside the play is a character c...
What coffee can learn from a 291-year-old watchmaker
For much of the twentieth century, accuracy was the way a Swiss watchmaker could prove its watches were better. They were the most accurate.
Brands competed over it, measured it, entered movements into observatory competitions to prove it....
Coffee awards reward the wrong things
Coffee awards have enormous influence over our industry.
They decide who gets recognised. They help baristas build careers. And they show the rest of us what excellence is supposed to look like.
That last part is where I have a problem....
This why you can’t build a business based on what customers say they want
My sister is a lovely person. One of three I have. They’re all lovely.
She’s also very conflict averse. Prefers to keep the peace rather than speak her mind. How she really feels is different from what she feels comfortable communicati...
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Authors
The writers behind this newsletter.
I distil more than 20 years of B2C and B2B marketing experience into practical and effective tips for you to market your coffee business.
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