FLTR Paper
Andy AndersonI combine 20 years of B2C and B2B marketing with my work in specialty coffee to share practical strategies that help coffee businesses grow.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 57 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
Read this Newsletter
fltrpaper.comLatest Issues
You actually need only one ingredient to do good marketing
A few days ago, Tom & Serg announced a simple August promotion.
Order your coffee as usual. Pick up your cup. If someone has written “FREE” on it, you don’t pay.
That’s the whole idea.
And I love it.
Good marketing starts with under...
How specialty coffee has confused looking impressive with looking after people
The last time I wrote about truly bad hospitality was after a visit to a café in Cape Town. That’s how bad the experience was. I was inspired to write about it.
Like I am now after my visit to World of Coffee Brussels.
The exhibition wrap...
The first thing I'd fix if I were responsible for growing your café
I often get asked what I would do if I were brought in to help grow a coffee business. And because of my marketing background, people expect me to talk about social media. Or advertising. Or loyalty programmes.
Truth is, I probably wouldn’...
This is the most important marketing you should do
I’ve worked in marketing for more than 20 years, and the most common pushback has always been some version of: we don’t need marketing.
And those who claim to know they need marketing, reduce it to a press release or a social media account...
What customers actually value.
I’ve tried my best to post a newsletter every week. Last week I didn’t.
I was finishing the first People’s Choice Coffee Awards.
And it turned into a much bigger job than I expected to be. Every vote had to be reviewed. Coffee shop names...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for FLTR Paper.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #211 |
Authors
The writers behind this newsletter.
I distil more than 20 years of B2C and B2B marketing experience into practical and effective tips for you to market your coffee business.
Frequently Asked Questions
How can I access the email archive for FLTR Paper?
You can find recent issues that have been published by FLTR Paper on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does FLTR Paper have?
To see how many people subscribe to FLTR Paper, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in FLTR Paper?
Newsletter advertising can be extremely effective when it's done right. Before you pitch FLTR Paper as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like FLTR Paper?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact FLTR Paper using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to FLTR Paper?
Scroll up to where it says Related Newsletters to see other publications like FLTR Paper. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact FLTR Paper?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.