FLTR Paper
Andy AndersonI combine 20 years of B2C and B2B marketing with my work in specialty coffee to share practical strategies that help coffee businesses grow.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 49 | Founded | 2 years ago | Last Issue | 12 days ago |
| Active | |||||
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fltrpaper.comLatest Issues
The biggest problems in cafés are not coffee problems
Christopher Flechtner is not visible in the way some people in specialty coffee like to be. But I guarantee you’ve seen his work.
He’s the industrial designer behind Slayer Espresso.
Before Slayer, many machines felt engineered first and...
Five things Nestlé is doing that independent cafés can do too
Nestlé has finalised the sale of Blue Bottle. They’ve let go of the cafés and kept the capsule rights.
Blue Bottle is the kind of brand most people in coffee respect. Strong identity. Clear point of view. The sort of business people try to...
Your passion is what's holding your coffee shop back
Every café begins with passion. Without it, most cafés wouldn’t open.
Passion keeps founders going when money’s tight. It fills gaps when there’s no budget, no team, and no safety net. It carries the business through long days and uncertai...
How to turn a customer into a regular
People don’t come back because you have the best coffee.
The coffee is often excellent. Better than it was ten years ago. Cafés look better too. Owners care more about design. Baristas know more than ever. Most people in specialty coffee...
The top 5 marketing mistakes most coffee shops make
A lot of coffee shops think marketing starts on Instagram. It doesn’t.
It starts the moment somebody walks through the door, looks at the menu, or speaks to your staff.
These are the 5 most common marketing mistakes.
Copying trends...
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Authors
The writers behind this newsletter.
I distil more than 20 years of B2C and B2B marketing experience into practical and effective tips for you to market your coffee business.
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