FLTR Paper
Andy AndersonI combine 20 years of B2C and B2B marketing with my work in specialty coffee to share practical strategies that help coffee businesses grow.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 34 | Subscribers | Read | fltrpaper.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How to get your staff to care about your business as much as you do
Your staff will never care about your business the way you do. That’s not an insult. It’s reality. You carry the risk. You carry the upside. You carry the anxiety home at night. They don’t. And they shouldn’t.
These are the 10 soft skills you should be training
Most cafés train for precision. Grams. Seconds. Ratios. Milk temperature.
How to run interviews that lead to better hires
If you’ve decided how many people you need, and you’ve written clear job specs, interviews are easier to do.
How to decide how many people you need in each role
If you want to staff properly, stop thinking in full days. Start with one hour. What has to happen in our busiest hour for service to cope?
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Authors
The writers behind this newsletter.
I distil more than 20 years of B2C and B2B marketing experience into practical and effective tips for you to market your coffee business.
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