FLTR Paper
Andy AndersonI combine 20 years of B2C and B2B marketing with my work in specialty coffee to share practical strategies that help coffee businesses grow.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 52 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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fltrpaper.comLatest Issues
Why good people underperform
The biggest challenge in any coffee business is never the coffee.
It’s a barista who keeps making the same mistake. A supervisor who won’t take ownership. A team member who seemed promising during the interview but now does the bare minimu...
What to do when your marketing budget is $0
I chose that title for this newsletter very deliberately. To be click bait. Because I honestly don’t believe a lack of marketing is a budget problem.
I think marketing gets deprioritized because of consequences. More specifically, the timi...
You've spent too much time learning coffee and not enough time learning people
Cafés don’t run on coffee. They run on people.
And people are messy. Emotional, habitual, distracted, socially influenced, and often irrational. Usually tired too.
Consumer psychology is the study of how people make decisions, what shape...
The biggest problems in cafés are not coffee problems
Christopher Flechtner is not visible in the way some people in specialty coffee like to be. But I guarantee you’ve seen his work.
He’s the industrial designer behind Slayer Espresso.
Before Slayer, many machines felt engineered first and...
Five things Nestlé is doing that independent cafés can do too
Nestlé has finalised the sale of Blue Bottle. They’ve let go of the cafés and kept the capsule rights.
Blue Bottle is the kind of brand most people in coffee respect. Strong identity. Clear point of view. The sort of business people try to...
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Authors
The writers behind this newsletter.
I distil more than 20 years of B2C and B2B marketing experience into practical and effective tips for you to market your coffee business.
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