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Artwork for FLTR Paper

FLTR Paper

Andy Anderson

I combine 20 years of B2C and B2B marketing with my work in specialty coffee to share practical strategies that help coffee businesses grow.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues28SubscribersRead fltrpaper.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

The most common café design mistakes and how they hurt profit

Most café owners don’t lose money because of bad coffee. They lose money because of design decisions made early and defended for too long.

a month ago
14
0

The one café decision people rarely talk about

There is a decision more important than whether you should sell matcha or host a coffee rave. It is deciding who you are willing to disappoint.

a month ago
9
1

How to deal with a negative Google review

Most business owners think about reviews as marketing. In reality, they mostly affect whether people even notice you.

a month ago
8
0

How to build loyalty the way real customers experience it

From the outside, loyalty looks simple. Someone keeps coming back. They order the same drink. They take the same seat. They become a familiar face.

a month ago
7
0

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Authors

The writers behind this newsletter.

  • Andy Anderson

    I distil more than 20 years of B2C and B2B marketing experience into practical and effective tips for you to market your coffee business.

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