Unmade: media and marketing analysis
Tim Burrowes, Cat McGinn, Hal CrawfordMedia and marketing news with all the in-depth analysis, insight and context you need.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 1025 | Subscribers | Read | unmade.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
BotW: Vinyl Group's enslopification; agency extinction and ACMA's email problem
Today: What to make of Vinyl Group’s big AI plan; Mat Baxter’s prediction that holdcos’ extinction-level event is here; and ACMA’s email discipline.
Search is still sexy: Why sponsored products remain retail media’s powerhouse
Welcome to a retail media-focused edition from Unmade. In this edition, Colin Lewis argues that search may not be the shiniest object in retail media, but it remains the engine driving most of the money.
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Authors
The writers behind this newsletter.
I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.
Writer, planner, idealist. AI's "most anguished champion." Curator for Unmade/Mumbrella. Showrunner | Storyteller | Strategist
I have worked in news 25 years, reporting and editing at newspapers, radio stations, digital-only and eventually running a cross-platform newsroom.
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