Unmade: media and marketing analysis
Tim BurrowesMedia and marketing news with all the in-depth analysis, insight and context you need.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 1025 | Founded | 6 years ago | Last Issue | 7 months ago |
| Active | |||||
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unmade.substack.comLatest Issues
'We are ARN, and we're an entertainment company': Michael Stephenson takes charge
Welcome to the first Unmade podcast post sent via Substack since last week’s migration of our written content into the Mumbrella publishing stack. Fingers crossed the tech still works from our new domain, and this finds your feed.
T...
BotW: Vinyl Group's enslopification; agency extinction and ACMA's email problem
Today: What to make of Vinyl Group’s big AI plan; Mat Baxter’s prediction that holdcos’ extinction-level event is here; and ACMA’s email discipline.
Search is still sexy: Why sponsored products remain retail media’s powerhouse
Welcome to a retail media-focused edition from Unmade. In this edition, Colin Lewis argues that search may not be the shiniest object in retail media, but it remains the engine driving most of the money.
Why Matt James backs himself '110%' to monetise NRL if Nine wins all the rights
Welcome to an audio-led edition of Unmade, focused on yesterday’s Nine Upfronts. And further down, the investment market seems to like Vinyl Group’s plan to use AI to create ten times as much editorial content.
It’s your last chance...
Tuesdata: A set of ratings that makes killing season decisions harder
Today, we look at a set of ratings that make decisions harder rather than easier for programmers deep into radio’s killing season.Further down on the Unmade Index, the market treats Enero’s ASX update as bad news.
Welcome to a Tuesday edit...
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Authors
The writers behind this newsletter.
I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.
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