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Flying Penguins

Joey DeBruin

Decoding how great products will be built in an increasingly digital world

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Substack
PricingOnly free issuesPublishesWeekly
Issues63Founded6 years agoLast Issuea year ago
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Latest Issues

The Case for Indie Drugs

Everyone's hunting for the next Ozempic, the billion-dollar blockbuster that will treat millions of patients and generate massive returns. It's not that biopharma leaders don't see the appeal of smaller, more targeted treatments — they abso...

a year ago
3

The Quantum State of Startup Pivots

There's a strange moment in startup life that I've been thinking about lately. It's the liminal space after many pivots when you're starting to see signs of real traction—but you're not yet successful enough for the story to be written.

We...

a year ago
2

Leeches, Cancer Abstracts, and Coming Home

"Ok, here are the leeches the doctors put on my neck… and here's how big they got!"

That is the scene I found myself in at baggage claim last week, just minutes into a conversation with a total stranger.

And honestly, I loved it. It remin...

a year ago
2

AI Will Make Cold Outreach More Valuable, Not Less

Some say cold outreach is a dying channel — the degree of bots and spam will render the whole channel useless.

I believe the opposite is true, that AI will actually usher in a golden age for cold outreach. Because unlike content marketing...

a year ago

Where the AI-as-Employee Model Breaks

Last week, Workday (a leading HR platform) introduced an “agent system of record” to help companies manage their digital workforce. A quote from their founder Aneel Bhusri neatly sums up how AI companies are now positioning themselves:

“...

a year ago
4

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  • Joey DeBruin

    Neuroscientist turned product builder - I care about helping more people build something they truly care about.

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