
A free Saturday letter about people, work and the things we take for granted.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 60 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||

The pass, where every recipe meets reality. AI-generated image based on a reference portrait.
Good morning,
Training as a chef teaches you a lesson that most strategy decks never learn: the recipe isn’t the product. The product is what c...
New York, 2018. Photograph by Anton / Unsplash.
Good morning,
During a busy lunch in 2010, restaurateur Will Guidara overheard four guests at Eleven Madison Park regretting a gap in their New York trip: they’d never had a street hot dog....
How to take seed money on terms that fund you without governing you, so the round you need in two years is a round you can actually raise.
Two founders were offered the same cheque last year. I watched both decisions from close enough to s...
he seed terms a founder signs to survive the year are the same terms that quietly veto the round he needs two years later. Nobody reads them out loud until it is too late to change them.
A founder showed me his cap table last month. He sho...
The math of survival most B2B Food Biotech founders refuse to calculate until it is ninety days too late.
A founder sent me his cash-flow model last week. It was the kind of model that would have raised a round in 2021 without a second loo...
Subscribers, engagement, traffic and sponsorship for What We Notice.
| Subscribers | Engagement | 70 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
I write What We Notice, a Saturday letter about people, work and the things we take for granted. Editor-in-Chief at FoodEdge.
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