Foodonomics
Eric SchnurrenbergerFoodonomics explains the money and thinking behind what happens in the FMCG industry.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||
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ericschnurrenberger.substack.comLatest Issues
The Challenger Ladder: What the analysis of 58 brands’ accounts reveals
Jo Riddle and I set out to answer a simple question: what makes a UK food and drink challenger brand successful and how does that change as it grows from £1m to £50m in sales?
To find out, we looked at all the public data we could find. We...
The Challenger Network
KEY TAKEAWAYS
- Challenger brands are growing far faster than the market. The UK’s 50 fastest-growing challengers grew sales by 49% against 3.4% for the rest of the supermarket, and in the US insurgent brands with under 2% of sales deliv...
When Growth Costs Cash
KEY TAKEAWAYS
- Growth can consume cash before it creates cash. A big new listing is great for sales but the supplier often has to fund ingredients, production, inventory and wages weeks or months before the retailer pays. The faster a...
This Week in FMCG
An insight into how the UK and Swiss grocery market differ. Both countries have relatively low cost of food as a percentage of income but for different reasons.
*𝘈𝘭𝘭 𝘢𝘯𝘢𝘭𝘺𝘴𝘪𝘴 𝘢𝘯𝘥 𝘰𝘱𝘪𝘯𝘪𝘰𝘯𝘴 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘩𝘦𝘳𝘦...
This Week in FMCG
12 August 2026
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Updates
Retail media was audited for the first time (in the UK)
Nectar360 (The Sainsbury’s Group retail media) is the first UK retail media network certified under IAB Europe’s programme, after an independen...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Foodonomics.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
"Foodnomics" is a weekly economic deep-dive into FMCG headlines, enabling industry professionals to stay ahead of the curve.
Frequently Asked Questions
How can I access the email archive for Foodonomics?
You can find recent issues that have been published by Foodonomics on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
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