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FouAnalytics Practitioners' Newsletter

Augustine Fou, Alex Giedt, Michael M. Maurantonio, Cassie Stox

FouAnalytics practitioners' share experiences, best practices, and tips for other analytics professionals.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues54SubscribersRead fouanalytics.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

FouAnalytics Practitioners' Newsletter moved to LinkedIn

Friendly reminder that I am no longer posting here on Substack. Please see the link below to subscribe on LinkedIn instead:

9 months ago
2
0

Moving FouAnalytics Practitioners' Newsletter to LinkedIn

This will be my last post here on Substack.

3 years ago
3
0

Optimize for Humans and Away From Bots with FouAnalytics

Other fraud detection vendors only measure for IVT (invalid traffic). They don’t measure for humans. So when they tell you there’s only 0.6% IVT, it doesn’t mean the other 99.4% is human, or even OK. It just means they don’t know about the ...

3 years ago
0
0

First Direct Evidence that Bot Activity Drives/Enables Lower CPMs

Advertisers are addicted to large quantities of programmatic ad impressions, low CPM prices, and high click rates. All of this is possible due to bot activity. Human time online, on social, and on mobile are all maxed out since 2012-13. Eve...

3 years ago
3
0

Authors

The writers behind this newsletter.

  • Augustine Fou

    #FouAnalytics - site & media analytics w/ fraud detection baked in -- https://t.co/dTtX0Sg6N8

  • Alex Giedt

    Marketing Practitioner and Analyst with 25 years experience.

  • Michael M. Maurantonio

    Consumer centric media expert with a biology studies background. Since 1997 in marketing & advertising, specialized in multichannel strategies & ad-forensics.

  • Cassie Stox

    Senior Director of Media Strategy & Audience Insights; I have been working in healthcare / pharma media planning & advertising for over 15 years

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