FouAnalytics Practitioners' Newsletter
Augustine FouFouAnalytics practitioners' share experiences, best practices, and tips for other analytics professionals.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 54 | Subscribers | Read | fouanalytics.substack.com |
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FouAnalytics Practitioners' Newsletter moved to LinkedIn
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Moving FouAnalytics Practitioners' Newsletter to LinkedIn
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Optimize for Humans and Away From Bots with FouAnalytics
Other fraud detection vendors only measure for IVT (invalid traffic). They don’t measure for humans. So when they tell you there’s only 0.6% IVT, it doesn’t mean the other 99.4% is human, or even OK. It just means they don’t know about the ...
First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
Advertisers are addicted to large quantities of programmatic ad impressions, low CPM prices, and high click rates. All of this is possible due to bot activity. Human time online, on social, and on mobile are all maxed out since 2012-13. Eve...
Authors
The writers behind this newsletter.
#FouAnalytics - site & media analytics w/ fraud detection baked in -- https://t.co/dTtX0Sg6N8
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