FouAnalytics Practitioners' Newsletter
Augustine Fou, Cassie Stox, Michael M. Maurantonio, Alex Giedthttps://www.linkedin .com/today/author/augustinefou
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 54 | Founded | 5 years ago | Last Issue | 2 years ago |
| Active | |||||
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FouAnalytics Practitioners' Newsletter moved to LinkedIn
Friendly reminder that I am no longer posting here on Substack. Please see the link below to subscribe on LinkedIn instead:
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Moving FouAnalytics Practitioners' Newsletter to LinkedIn
This will be my last post here on Substack.
I moved the newsletter to LinkedIn
FouAnalytics Practitioners - https://www.linkedin.com/in/augustinefou/recent-activity/newsletter/
See you on the other side ;-)
Optimize for Humans and Away From Bots with FouAnalytics
Other fraud detection vendors only measure for IVT (invalid traffic). They don’t measure for humans. So when they tell you there’s only 0.6% IVT, it doesn’t mean the other 99.4% is human, or even OK. It just means they don’t know about the...
First Direct Evidence that Bot Activity Drives/Enables Lower CPMs
Advertisers are addicted to large quantities of programmatic ad impressions, low CPM prices, and high click rates. All of this is possible due to bot activity. Human time online, on social, and on mobile are all maxed out since 2012-13. Eve...
Yes, Viewability Measurement in FouAnalytics
Yes, we measure viewability in FouAnalytics. And we have security measures in place to prevent tampering, like what was documented with Newsweek in 2018 — Newsweek Media Group Websites Ran Malicious Code to Make All Ads Appear to be Viewabl...
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Authors
The writers behind this newsletter.
#FouAnalytics - site & media analytics w/ fraud detection baked in -- https://t.co/dTtX0Sg6N8
Senior Director of Media Strategy & Audience Insights; I have been working in healthcare / pharma media planning & advertising for over 15 years
Consumer centric media expert with a biology studies background. Since 1997 in marketing & advertising, specialized in multichannel strategies & ad-forensics.
Marketing Practitioner and Analyst with 25 years experience.
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