FouAnalytics practitioners' share experiences, best practices, and tips for other analytics professionals.
Platform | Substack | Pricing | Only free issues | Publishes | Daily |
---|---|---|---|---|---|
Issues | 54 | Subscribers | Read | fouanalytics.substack.com |
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Other fraud detection vendors only measure for IVT (invalid traffic). They don’t measure for humans. So when they tell you there’s only 0.6% IVT, it doesn’t mean the other 99.4% is human, or even OK. It just means they don’t know about the ...
Advertisers are addicted to large quantities of programmatic ad impressions, low CPM prices, and high click rates. All of this is possible due to bot activity. Human time online, on social, and on mobile are all maxed out since 2012-13. Eve...
The writers behind this newsletter.
#FouAnalytics - site & media analytics w/ fraud detection baked in -- https://t.co/dTtX0Sg6N8
Marketing Practitioner and Analyst with 25 years experience.
Consumer centric media expert with a biology studies background. Since 1997 in marketing & advertising, specialized in multichannel strategies & ad-forensics.
Senior Director of Media Strategy & Audience Insights; I have been working in healthcare / pharma media planning & advertising for over 15 years
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