Reletter
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Four Hour Freedom

Simon Theakston

A weekly newsletter for people building a business around their life — not the other way round. Tools, systems and thinking for solopreneurs who want independence without the hustle.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues122Founded2 years agoLast Issue10 days ago
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fourhourfreedom.substack.com
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Latest Issues

Define, Distill, Do: The Three-Step Framework Behind My Four-Hour Business.

Photo by Hal Gatewood on Unsplash

The first three months of running Digital Drift looked like a business from the outside.

I was posting on social media five times a week across three platforms, taking meetings with prospects I wasn’t sur...

10 days ago
3

I Built a System That Prepares Me for Every Client Call. It Takes Three Minutes.

Photo by Surface on Unsplash

I used to spend twenty minutes before every client call digging through old emails - half-remembered conversations, notes I couldn’t find, the low-level anxiety of not being sure whether the thing I was about t...

17 days ago
4
2

How to Get Claude to Nail It First Time - Without Writing an Essay to Get There

Photo by Brett Wharton on Unsplash

I used to write long prompts.

Background sections, step-by-step instructions on how to approach the task. By the time I’d finished the prompt, it was longer than the output I wanted.

The results were in...

24 days ago

I’ve Been Using Claude Wrong. Here’s What I’m Doing Differently.

Photo by Brecht Corbeel on Unsplash

I have been using Opus for almost everything.

Brainstorming, drafting, the sessions where I’m not quite sure what I need yet - all Opus, by default, because it felt like the obvious choice. When in doub...

a month ago
3

I Sent a Client a Case Study That Didn’t Exist. Here’s What My First 30 Days With AI Actually Taught Me.

Photo by Brett Wharton on Unsplash

The email from the client was polite. That almost made it worse.

“I’m struggling to find the case study you mentioned - could you send me a link?”

I had sent them AI-generated content without checking i...

a month ago
1

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  • Simon Theakston

    I rebuilt my business post-stroke on four hours a day. If you're a solopreneur who's always busy but never moving forward, the problem isn't effort, it’s tools and processes. I write about both. Every Saturday for free.

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