Fraîche’s Substack
Fraîche Design ThinkingFraîche Design Thinking is a Paris-based creative consultancy run by Lisa Baird, your design strategy clairvoyant.
| Platform |  | Pricing | Freemium | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 3 years ago | Last Issue | 3 months ago |
| Active | |||||
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fraiche.substack.comLatest Issues
Grasping for a plausible yarn.
I keep pulling on threads that make the whole thing unravel.
Hi. It’s been a while. I’m sorry about that. But I have something to talk to you about.
What is design? (2/6)
We think about it a lot where I work. Our years of experience have informed this point-of-view:
Classical Design
Giving form to an idea through application of aesthetic practice in the creation of artifacts.
- Classic...
What is design? (1/6)
In 1971, Victor Papanek said that design is the conscious and intuitive effort to impose meaningful order—that design is the primary underlying matrix of life.
More recently, design scholar Susan Yelavich has said that design has never...
Let there be a price to pay.
I got a speeding ticket the other day going 69 km/h in a 50. Never saw camera nor cop, but I received an ominous plain envelope in the mail with payment instructions and a 'points' deduction. I won't drive fast on that highway again!
O...
The craziest thing.
The craziest thing about renewable energy is that a bunch of it literally falls out of the sky for free. [Energy transition, continued!] Nobody in particular owns the blowing of the wind or the shining of the sun, so if you've got an genera...
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Authors
The writers behind this newsletter.
Lisa BAIRD is a design strategy clairvoyant.
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