One Percent Brighter
Quico Toro, Sam Kahn, PersuasionA better climate substack
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 149 | Founded | 4 years ago | Last Issue | 11 days ago |
| Active | |||||
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onepercentbrighter.comLatest Issues
The most useful thing a climate activist can do in 2026
Is there a future for climate activism once we accept what we’ve been doing hasn’t been working? Of course there is! It’s going to imply a hard pivot for a movement not much given to pivoting, granted. It’s going to take unlearning a bunch...
Who emits the most CO₂?
I love a good visualization. Who doesn’t? Like this one, which Our World in Data put out back in 2017:
I think that’s illuminating, but I was disappointed to see they haven’t updated the treemap in almost a decade.
Never fear. We live in...
One Cheer for UNEP’s Limiting Overshoot Report
The UN Environment Programme (UNEP) put out a fat report this week and I read it with the mix of trepidation and forlorn hope these reports always elicit. As always, I read it looking for signs that the Overton Window on climate is moving,...
Wanna co-host a podcast with me?
One Percent Brighter is looking for a co-host for a different kind of climate podcast: heterodox, fearless, unpredictable.
The perfect co-host is:
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Wicked smart
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Happy behind a microphone
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Into questioning received ideas...
The rounding error climate activists spend all their time fighting over
As long as I can remember, first world climate activists have been organizing politically to get their countries to curb greenhouse gas emissions. The tendency is to treat climate as part of their country’s politics: their issue in the nati...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for One Percent Brighter.
| Subscribers | Engagement | 82 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Quico Toro is Director of Climate Repair at the Anthropocene Institute, and the writer behind OnePercentBrighter.com Based in Tokyo. And fascinated by it.
Sam Kahn writes the Substack Castalia.
The magazine and community dedicated to defending liberal values and democracy wherever they are threatened. Editor in Chief: Yascha Mounk. Home of American Purpose and Francis Fukuyama's blog. Join us today! www.persuasion.community
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