One Percent Brighter
Quico ToroA better climate substack
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 150 | Founded | 4 years ago | Last Issue | 20 days ago |
| Active | |||||
Read this Newsletter
onepercentbrighter.comLatest Issues
The half of the climate crisis that the Greenhouse Effect can’t explain
At New York Climate Week this year, the king of the buzzwords was clear: Earth’s Energy Imbalance.
Well, at least it was for me. New York Climate Week is a vast event: the buzzword you hear most often says something about the corner of the...
The most useful thing a climate activist can do in 2026
Is there a future for climate activism once we accept what we’ve been doing hasn’t been working? Of course there is! It’s going to imply a hard pivot for a movement not much given to pivoting, granted. It’s going to take unlearning a bunch...
Who emits the most CO₂?
I love a good visualization. Who doesn’t? Like this one, which Our World in Data put out back in 2017:
I think that’s illuminating, but I was disappointed to see they haven’t updated the treemap in almost a decade.
Never fear. We live in...
One Cheer for UNEP’s Limiting Overshoot Report
The UN Environment Programme (UNEP) put out a fat report this week and I read it with the mix of trepidation and forlorn hope these reports always elicit. As always, I read it looking for signs that the Overton Window on climate is moving,...
Wanna co-host a podcast with me?
One Percent Brighter is looking for a co-host for a different kind of climate podcast: heterodox, fearless, unpredictable.
The perfect co-host is:
-
Wicked smart
-
Happy behind a microphone
-
Into questioning received ideas...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for One Percent Brighter.
| Subscribers | Engagement | 82 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #241 | |
| #115 |
Authors
The writers behind this newsletter.
Quico Toro is Director of Climate Repair at the Anthropocene Institute, and the writer behind OnePercentBrighter.com Based in Tokyo. And fascinated by it.
Frequently Asked Questions
How can I access the email archive for One Percent Brighter?
You can find recent issues that have been published by One Percent Brighter on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does One Percent Brighter have?
To see how many people subscribe to One Percent Brighter, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in One Percent Brighter?
Newsletter advertising can be extremely effective when it's done right. Before you pitch One Percent Brighter as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like One Percent Brighter?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact One Percent Brighter using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to One Percent Brighter?
Scroll up to where it says Related Newsletters to see other publications like One Percent Brighter. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact One Percent Brighter?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.