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Friction

Decoding European fashion weeks and trend shifts as a South Asian Living in Estonia

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues10Founded4 months agoLast Issue20 days ago
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Latest Issues

Ranking Samantha Jones' Outfits Because She Deserves More Than a Cosmo and a Mention

Samantha was truly the moment in Sex And The City. She is who I look up to. She is who I want to become. If I had to define my fashion inspiration from the show, I would say Carrie by day and Samantha by night. Nevertheless, Samantha does h...

20 days ago
2
2

Ranking Carrie Bradshaw's Outfits Because Someone Had To Do It Properly

I was rewatching Sex and the City and every time Carrie came out with a gaggy outfit, I just had to pause and think of how I can recreate that outfit for myself. While I may not have fully been able to copy paste it on myself, I am here to...

a month ago
1

"Florals for Spring? How revolutionary!" Except its Polka-Dots

Last week, my good friend, Sristy and I went shopping at Ülemiste Center in Tallinn. What was supposed to be a fun girls night picking matching fits turned into a full “take out your notes app and start writing” session.

I am not someone...

a month ago
4
2

Paris Fashion Week '26: What's in stores this autumn?

Introduction

Paris has always been the city of surprises. You just never know what to expect. Thats not to say that you shouldn’t have expectations but just know that you’re in for a rollercoaster ride of little shocks, or at least that’s...

2 months ago

Join my new subscriber chat

Today I’m announcing a brand new addition to my Substack publication: Friction subscriber chat.

This is a conversation space exclusively for subscribers, kind of like a group chat or live hangout. I’ll post questions and updates that come...

2 months ago

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  • Friction

    Self Proclaimed Carrie Bradshaw of Tallinn \ud83d\udc9d Writing about fashion, runways & trends from a Baltic perspective no one else has

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